Results 101 to 110 of about 86,086 (198)

Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace [PDF]

Celebrity endorsement is as the most prevalent advertising technique and strategy nowadays used in Chinese marketing communication to create positive effects in the minds of Chinese consumers, since competition of Chinese market has rapidly and ...
Gan, Wenqian
core  

Effectiveness of Celebrity Endorsement Advertising in Chinese Marketplace

, 2006
Celebrity endorsement is as the most prevalent advertising technique and strategy nowadays used in Chinese marketing communication to create positive effects in the minds of Chinese consumers, since competition of Chinese market has rapidly and ...
Gan, Wenqian
core  

Celebrity endorsement in advertising: a double-edged sword

, 2011
second, to describe the benefits accrue from celebrity endorsement and third, to warn of potential dangers of the ...
Nik Zainun
core  

Statement on the Book ‘Reconstructing Celebrity Endorsement’

Rabi Sangyan
No abstract ...
openaire   +2 more sources

Content analysis of illegal online advertisements for hypertension-related drugs and supplements in Taiwan. [PDF]

BMC Public Health
Chiu PT, Peng CY, Chang YJ.
europepmc   +1 more source

The subject of celebrity endorsement : what it was and what it has become - a literature review

, 2006
Celebrity endorsement has increased the past few years and it has become a widespread advertising strategy. By gathering information about the subject we have created a review over: what celebrity endorsement was and what it has become.
Jansson Rajakaski, Johanna, Simonsson, Regina   +1 more
core  

Evaluating celebrity influence on brand attention, emotion, and memory. [PDF]

Sci Rep
Michael N, Ramsøy TZ, Michael I.
europepmc   +1 more source

Celebrity brand endorsing

, 2018
Syftet med den här uppsatsen är att undersöka hur svenska reklamproducenter ser på användandet av kändisar i reklam, så kallad celebrity brand endorsing. Att använda kändisar i reklamkampanjer är en vanlig marknadsföringsstrategi i både Sverige och utomlands, och en inledande fundering i studien är huruvida detta bottnar i en övertygelse hos ...
openaire   +1 more source

The impact of destination security threats on tourist intentions through perceived credibility and celebrity influence with a three-way moderation approach. [PDF]

Sci Rep
Huang X, Ahmad W, Shahbaz M, Asif M, Fatima N.   +4 more
europepmc   +1 more source

Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. [PDF]

PLoS One
Chen CY, Lin YH, Yeh TY, Chou YL, Yeh TL.   +4 more
europepmc   +1 more source