Results 131 to 140 of about 86,086 (198)

Bet More - But Only with Me: Role of Celebrity Endorsers in Sports Betting Advertising. [PDF]

J Gambl Stud
Han W, Saunak VV.
europepmc   +1 more source

Beyond borders: The transcendent effect of Korean celebrity credibility on brand perceptions among Malaysian youth - A necessary condition analysis. [PDF]

Heliyon
Rosli N, Binti Mohamad AD, Johar ER, Hashim S, Lim XJ.   +4 more
europepmc   +1 more source

Letter to the Editor: Women's National Basketball Association (WNBA) Star Athlete Kelsey Plum Gets Signature Premium Cigar Amidst Record-Breaking WNBA Viewership. [PDF]

Nicotine Tob Res
Ganz O, Delnevo CD, Villanti AC, Schroth KRJ, Cornacchione Ross J.   +4 more
europepmc   +1 more source

Exploring the motivation and structural barriers of women's sports consumption from the perspective of the "She-Economy". [PDF]

PLoS One
Shi Y, Yang T, Zhang K, Yi C.
europepmc   +1 more source

Low-Carbon Consumption Intention as Risk Management: Evidence from China on Theory of Planned Behavior, Social Influence, and the Moderating Role of Environmental Concern. [PDF]

Risk Manag Healthc Policy
Liu K.
europepmc   +1 more source

Analysing celebrity and influencer marketing of food and beverages to adolescents on Instagram. [PDF]

Public Health Nutr
Khan R, Tanweer A, Suggs LS.
europepmc   +1 more source

A cross-sectional study to determine impact of social media influencing patient choices in aesthetic dentistry. [PDF]

Bioinformation
Haleem S.
europepmc   +1 more source

Gender Selection Dilemma in Fast Moving Consumer Goods (FMCG) Advertising: Insights from Eye- Tracking Research. [PDF]

J Eye Mov Res
Sinha M, Misra M, Mishra S.
europepmc   +1 more source

Perceptions of celebrity athletes involved in social cause endorsement. [PDF]

Front Sports Act Living
Biz M, Schubert M.
europepmc   +1 more source

This is 'offside': Gambling advertising during Czech football broadcasts. [PDF]

J Behav Addict
Kovařík F, Fiedor D, Sharman S.
europepmc   +1 more source