Indonesian Journal of Business and Entrepreneurship, 2019 The use of celebrities as endorser for companies is becoming a popular way for endorsement. This study aims to identify any differences on the impact of celebrity’s credibility on attitudes towards endorsement (AAD), brand (AB) and purchase intention (PI)
Ragil Asma Saputra +2 more
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Sustainable Celebrity Endorsement Strategies: Long-term Impacts on Market Development Stages [PDF]
SHS Web of ConferencesCelebrity endorsement is the core strategy of brand marketing, and its sustainable design and implementation deeply affects the long-term trend of market development.
Zhang Ruotong
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CELEBRITY ENDORSEMENT AND CONSUMER BUYING BEHAVIOUR TOWARDS TELECOMMUNICATION SERVICES [PDF]
, 2022 This study examined the influence of celebrity endorsement on consumer buying behaviour towards telecommunication services. It sought to determine the influences of celebrity credibility, celebrity attractiveness and celebrity popularity on consumer ...
Anyadighibe, Dr. Joseph A. +7 more
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The effectiveness of celebrities in conservation marketing. [PDF]
PLoS ONE, 2017 Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little ...
Elizabeth Duthie +3 more
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Effect of Celebrity Endorsement on Purchase Intention-Sem Analysis
, 2021 Personalities who are well known in public because of their credibility and the work they do is known as celebrity. Advertisers are using celebrity to enhance the effectiveneness and influence of their commercials.
et. al., Dr.veto Dey,
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The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry
Arab Economic and Business Journal, 2018 This paper tends to the effect of celebrity support to jewelry advertisements on the conduct of consumers, in particular on Lebanese females. The investigation is drawn closer from the point of view of the customer.
Safi Hani, Azouri Marwan, Azouri Andre
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The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market [PDF]
Journal of Humanities and Social Sciences Mahasarakham University, 2020 The objectives of this research were to examine the relationship between celebrity endorsement in marketing communication and customer purchase intention from northeastern Thailand’s automobile market.
Nithiwat Phookongka +2 more
doaj
Celebrity Endorsement, Perceived Risk, and Purchase Intention: The Moderating Role of Brand Image
Jurnal Aplikasi Bisnis dan ManajemenBackground: The rapid advancements in technology, information, and communication have significantly impacted the global economy, including the competitive landscape of businesses.
Kamelia Vanny Danaswari +1 more
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Conservation Science and Practice, 2020 The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness.
Alegría Olmedo +12 more
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Persuasiveness of Celebrity Endorsed Advertising and a New Model for Celebrity Endorser Selection
Journal of Asian Business Strategy, 2015 With the rapid paces of product diversification and competition intensification in most commodity markets, there have been more and more ways for sellers to introduce new products and promote existing products, and for buyers to get to know those products. Using celebrities as product endorsers has become one such important way.
Lin Fang, Yanqing Jiang
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