Results 61 to 70 of about 86,086 (198)
Celebrity endorsement in fashion print advertising [PDF]
, 2013 . Brands ofen use celebrities to get impact. Celebrity endorsement has become a marketing communication strategy used to build a congruence between brand image and consumers. Objectives.
Chiosa, Raluca; Al. I. Cuza University
core +1 more source
Celebrity endorsement in promoting pro-environmental behavior
, 2022 This study uses a large field experiment linked to actual behavior to evaluate the effects of an information campaign with and without celebrity endorsement on the use of single-use plastics.
Alpizar, F. +9 more
core +1 more source
International Journal of Advertising, 2015 This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude. It also includes perceived celebrity motive, a variable rarely studied in the previous literature, as an endorsement factor.
Bergkvist, Lars +2 more
openaire +3 more sources
The Impact of Celebrity Endorsement on Consumer Buying Behavior [PDF]
, 2016 The purpose of this study is to explore the impact of celebrity endorsement on consumer’s buying intentions. This study concentrated on discovering the thoughts of Pakistani customers about celebrity endorsement by analyzing the different characteristics
Malik, Humaira Mansoor
core
BRAND ENDORSEMENT THROUGH CELEBRITY [PDF]
, 2020 The crescendo of celebrities endorsing brands has been steadily increasing over the past years. Marketers overtly acknowledge the power of celebrities in influencing consumer-purchasing decisions.
Mr R R Raval
core
Gender Influence on the Perception of Celebrity Endorsement
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2020 Celebrity endorsement is a common instrument in marketing. Celebrities are also present in commercials, and this phenomenon is nowadays a trend. This kind of publicity has a high potential since customers are pulled into the VIPs. They are overpowered by
Lazăr Laura
doaj +1 more source
"The Reynolds-McElhenney effect?": effect of celebrity endorsement on colonoscopy-related videos on TikTok. [PDF]
IGIE, 2023 Lahooti A +10 more
europepmc +1 more source
CELEBRITY ENDORSEMENT IN ADVERTISING [PDF]
Being an individual sport, tennis often deals with a specific category of sponsoring: the endorsement. Tennis players and business organizations seek each other in order to sign partnerships from which both parties hope to win. Endorsements are among the
Vlad ROSCA
core
DIFFERENTIAL EFFECT OF NATIONAL VS. REGIONAL CELEBRITIES ON CONSUMER ATTITUDES [PDF]
The present study explores the differential effects of having a National/Regional celebrity in an advertisement/ endorsement. More specifically the study intends to find out whether a National celebrity would have a more favorable impact on consumer ...
Abhishek KUMAR +3 more
core
Celebrity Endorsement vs. Opposition of a Celebrity: A Study of Endorsement Effects in Politics Using a Balance Theory Approach [PDF]
, 2019 A study to examine celebrity endorsement effects in the political sector. The focus of this study is on the likability and expertise of celebrities to see their effectiveness in situations where the celebrity either endorses a political candidate or ...
Younas, Mustafa +1 more
core