Results 11 to 20 of about 213,480 (191)
CELEBRITY ENDORSEMENT STRATEGY [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2012 Brands ofen use celebrities to get impact, because they are seen by the public as credible source of informationabout product or company. People aspire to the values and lifestyles of celebrities.
CHIOSA ANA RALUCA
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CELEBRITY ENDORSEMENT IN ADVERTISING [PDF]
Management & Marketing, 2010 Being an individual sport, tennis often deals with a specific category of sponsoring: the endorsement. Tennis players and business organizations seek each other in order to sign partnerships from which both parties hope to win. Endorsements are among the
Vlad Roşca
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Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision
Jurnal Bisnis dan Manajemen, 2021 In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement.
Adinda Nur Annissa +1 more
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Young Consumers, 2023 Purpose Young consumers are increasingly using online reviews and celebrity influence to make purchase decisions. The purpose of this study is to ascertain the influence of online customer reviews, celebrity influencer’s attractiveness, celebrity ...
Theresa Macheka +2 more
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Jurnal Performa, 2021 Industri fashion dan teknologi akan selalu berkembang dengan seiringnya berjalannya waktu, baik fashion akan selalu berubah sesuai dengan tren dan teknologi yang semakin canggih.
Febby A. Sijoatmodjo
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Online Journal of Communication and Media Technologies, 2023 The proliferation of technology in today’s world has led consumers to gain insight into brands via digital communication and shape their purchase intentions accordingly.
Farhina Hameed +3 more
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BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE
Jurnal Aplikasi Manajemen, 2021 Celebrity endorsement is a form of marketing communication done both online and offline as it creates a positive brand attitude. However, its effectiveness in influencing customers’ purchase decision needs to be considered.
Angga Febrian, Muhtad Fadly
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The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure [PDF]
RAUSP Management Journal, 2018 Purpose - Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote ...
Otávio Freire +3 more
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THE EFFECT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION
International Journal of Financial and Investment Studies (IJFIS), 2023 The utilization of celebrity endorsement as a marketing strategy has gained widespread popularity across various industries, including the electronic industry.
R. Tarigan +3 more
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Penentuan Upah Jasa Endorsement di Media Sosial Tiktok @Aqilahjd dalam Perspektif Fiqh Ijarah
Al-Muamalat, 2022 An endorsement is a form of sales promotion to introduce a product or brand carried out by business actors with endorsement service actors, namely endorsers, where this endorser can be called a celebrity endorser with many followers or followers on ...
Sherlina Nur Sapitri, Siti Nurfatoni
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