Results 21 to 30 of about 213,480 (191)
International Journal of Data and Network Science, 2023 Online tutoring is a new phenomenon in Indonesia that is quite popular at the moment, especially after the pandemic. The emergence of online tutoring for schoolchildren provides families with an alternative option for educating their children ...
Sabar Sutia +4 more
semanticscholar +1 more source
Do celebrity endorsement, halal label, and Word of Mouth affect Millennials to purchase skincare?
Journal of Enterprise and Development, 2023 Purpose — This study aims to investigate the impact of celebrity endorsement, halal labels, and Word of Mouth on the purchasing intention of skincare products among millennials.Method — This study employs a quantitative research methodology, utilizing ...
Radia Sabita, Ahmad Mardalis
semanticscholar +1 more source
Sports Celebrity endorsement impact on purchase intention
Revista Galega de Economía, 2023 This research aims to study Celebrity Endorsement in the context of Social Media when practiced by Sports Celebrities and its influence on Purchase Intention.
Francisco Moreira +3 more
doaj +1 more source
Jurnal Manajemen Pemasaran, 2023 Penelitian terdahulu menunjukkan bahwa celebrity endorsement berpengaruh terhadap purchase intention konsumen. Walaupun demikian, mekanisme yang menghubungkan kedua variabel tersebut sering kali tidak menjadi topik bahasan.
Lavenia Calista Alessandro +2 more
semanticscholar +1 more source
Celebrity Endorsement and Content Instamarketing of Purchase Intention Beauty Products
Almana: Jurnal Manajemen dan Bisnis, 2021 Instagram is a social media that is widely used by people to find information. Pixy Cosmetics company uses Instagram and using celebrity endorsement as a spokesperson to create purchase intention.
Meilisya Nurfazzar Abdurohim +2 more
doaj +1 more source
Celebrity endorsement in African context: TEARS model approach
Revista de Gestão, 2023 PurposePatronage of local footwear have not been encouraging in Nigeria despite recent investments. The purpose of the study is to evaluate celebrity endorsement and customer patronage of small and medium-scale enterprises (SMEs) products in African ...
Ogbannaya Ukeh Oteh +3 more
semanticscholar +1 more source
Kelaniya Journal of Management, 2017 All of us are consumers. We consume various product and services to fulfil our daily requirements and every time we have to decide what we buy, how we buy, where and when we buy.
J. D. T. Madhusanka
doaj +1 more source
Business Economic, Communication, and Social Sciences Journal (BECOSS), 2023 Purpose: Numerous studies have been conducted on celebrities to notice their effect on marketing. Celebrity endorsement has become one of the most popular marketing strategies, and Tokopedia as one of the most popular e-commerce websites in Indonesia ...
Sing-yi Li +4 more
semanticscholar +1 more source
Celebrity Endorsement as a Physiological Apparatus [PDF]
International Letters of Social and Humanistic Sciences, 2015 Celebrities are sound recognized traits in community because of their pleasant appearance or creditability, that’s why to augment the effectiveness of their trademark and classified ad Corporation, use these superstar as their brand name endorser. Purpose of this study to conduct in D g khan is to probe the customer level demographically and how much ...
Anam, Miss +2 more
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Celebrity Endorsements of Cancer Screening [PDF]
JNCI: Journal of the National Cancer Institute, 2005 Celebrities often promote cancer screening by relating personal anecdotes about their own diagnosis or that of a loved one. We used data obtained from a random-digit dialing survey conducted in the United States from December 2001 through July 2002 to examine the extent to which adults of screening age without a history of cancer had seen or heard or ...
Robin J, Larson +3 more
openaire +2 more sources