Celebrity endorsement - Open Access .click

Results 171 to 180 of about 213,480 (191)

Some of the next articles are maybe not open access.

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Psychology and Marketing, 2020
Christian Schimmelpfennig
exaly

Journal of Advertising Research, 1983
Charles Atkin, Martin Block
openaire +1 more source

2017
This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view.
openaire +1 more source

Celebrity Endorsements

JAMA, 2008
openaire +1 more source

Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog

Asia Pacific Journal of Marketing and Logistics, 2021
Wanqi Gong
exaly

Literary celebrity, tourists' self-destination connection, and brand engagement: Based on a marketing perspective of celebrity endorsement effects

, 2021
Xiaohua Chen, Wenya Li, Dongoh Joo
semanticscholar +1 more source

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly

Star power: the evolution of celebrity endorsement research

International Journal of Contemporary Hospitality Management, 2018
Wan Yang
exaly

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of Travel and Tourism Marketing, 2008
Robert Van Der Veen
exaly