Results 181 to 190 of about 213,480 (191)

Effect of celebrity endorsement on telecommunication companies’ reputation

Management Research Review, 2019
Courage Simon Kofi Dogbe
exaly  

Celebrity Endorsements

2017
openaire   +1 more source

Reconstructing Celebrity Endorsement

2023
openaire   +1 more source

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry

International Journal of Advertising, 2019
Jeonghye Choi, Moon Young Kang
exaly  

2. The Celebrity Endorsement

2020
openaire   +1 more source

Celebrity Endorsement: A Literature Review

, 1999
B. Erdogan
semanticscholar   +1 more source

Celebrity Political Endorsement

Journal of Political Marketing, 2007
Henneberg, Stephan, S, C., Chen, Yi-Ling
openaire   +1 more source

The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding

2018
Reimann, Olivier, Wagner, Udo, Reisinger, Heribert   +2 more
openaire   +1 more source

Celebrity endorsement on Twitter

2013
openaire   +1 more source

Who endorses whom? Meanings transfer in celebrity endorsement

2010
Halonen-Knight, E., Hurmerinta, L.
openaire   +1 more source