Results 281 to 290 of about 3,837 (294)

Star power: the evolution of celebrity endorsement research

International Journal of Contemporary Hospitality Management, 2018
Wan Yang
exaly  

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of Travel and Tourism Marketing, 2008
Robert Van Der Veen
exaly  

THE CELEBRITY ENDORSEMENT

2018
openaire   +1 more source

Effect of celebrity endorsement on telecommunication companies’ reputation

Management Research Review, 2019
Courage Simon Kofi Dogbe
exaly  

Celebrity Endorsements

2017
openaire   +1 more source

Reconstructing Celebrity Endorsement

2023
openaire   +1 more source

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry

International Journal of Advertising, 2019
Moon Young Kang, Jeonghye Choi
exaly  

2. The Celebrity Endorsement

2020
openaire   +1 more source

The influence of celebrity endorsement on the purchase behavior of brands and product categories

Journal of Product and Brand Management
Cristina Calvo-Porral, Jean-Pierre Lévy-Mangin   +1 more
exaly  

Celebrity Political Endorsement

Journal of Political Marketing, 2007
Henneberg, Stephan, S, C., Chen, Yi-Ling
openaire   +1 more source