Results 291 to 294 of about 3,837 (294)

The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison

Journal of International Consumer Marketing
Catia Fernandes Crespo, Alcina Gaspar Ferreira, Fabio Matos Ribeiro   +2 more
exaly  

The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding

2018
Reimann, Olivier, Wagner, Udo, Reisinger, Heribert   +2 more
openaire   +1 more source

Celebrity endorsement on Twitter

2013
openaire   +1 more source

Celebrity endorsers: a literature review investigating the effects of celebrity endorsement on the image of charities

2010
openaire   +1 more source