Results 221 to 230 of about 1,375 (253)

Celebrity Endorsement

2022
Marit Piirman, Katrin Saks
openaire   +1 more source

Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Tourism Management, 2023
Yaoqi Li, Brent Moyle, Anna Kralj
exaly  

Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments

Journal of Business Research, 2022
Yaoqi Li, Lishan Xie
exaly  

Celebrity endorsements.

2022
openaire   +1 more source

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Psychology and Marketing, 2022
Mehmet Ozer
exaly  

Forty-five years of celebrity credibility and endorsement literature: Review and learnings

Journal of Business Research, 2021
Himadri Roy Chaudhuri, Deepa Halder, Debasis Pradhan   +2 more
exaly  

When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations

Journal of Business Research, 2023
Andreas Benedikt Eisingerich, Zhimin Zhou, Jeongsoo Han   +2 more
exaly  

Celebrity Endorsements : Exploring the processes for finding the right celebrity endorser for your brand

2013
Celebrity endorsements are a popular B2C promotion strategy in the United Kingdom as well as internationally. For good reason: they provide a very emotional approach to product promotion. The rational explanation for the increasing use of the famous in marketing campaigns is simple: endorsements are a promising means to counter limitations of ...
Schimmelpfennig, Christian, Hollensen, Svend   +1 more
openaire   +2 more sources

Celebrity endorsement in promoting pro-environmental behavior

Journal of Economic Behavior and Organization, 2022
FRANCISCO Alpizar, Thong Ho, Zihan Nie   +2 more
exaly  

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Psychology and Marketing, 2020
Christian Schimmelpfennig
exaly