Results 241 to 250 of about 1,375 (253)

THE CELEBRITY ENDORSEMENT

2018
openaire   +1 more source

Reconstructing Celebrity Endorsement

2023
openaire   +1 more source

Effect of celebrity endorsement on telecommunication companies’ reputation

Management Research Review, 2019
Courage Simon Kofi Dogbe
exaly  

Celebrity Endorsements

2017
openaire   +1 more source

The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry

International Journal of Advertising, 2019
Jeonghye Choi, Moon Young Kang
exaly  

2. The Celebrity Endorsement

2020
openaire   +1 more source

Celebrity Political Endorsement

Journal of Political Marketing, 2007
Henneberg, Stephan, S, C., Chen, Yi-Ling
openaire   +1 more source

The influence of celebrity endorsement on the purchase behavior of brands and product categories

Journal of Product and Brand Management
Jean-Pierre Lévy-Mangin
exaly  

The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison

Journal of International Consumer Marketing
Alcina Gaspar Ferreira, Catia Fernandes Crespo, Fabio Matos Ribeiro   +2 more
exaly  

The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding

2018
Reimann, Olivier, Wagner, Udo, Reisinger, Heribert   +2 more
openaire   +1 more source