Results 151 to 160 of about 78,669 (202)
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Drive by My Cellar Door: Rethinking the Benefits of Wine Tourism in Niagara
Tourism Analysis, 2021The purpose of this study is to compare the effects of various marketing activities on retail winery spending in a wine tourism region. Data from a survey of 282 visitors to three Niagara boutique wineries are analyzed using principal component analysis to identify marketing drivers of winery sales, and regression analysis to measure the influence of ...
Bruce McAdams +2 more
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Service Quality at the Cellar Door: A Comparison Between Regions
International Journal of Wine Marketing, 2001The provision of service at the cellar door is now beginning to attract some attention, which is critical given that wine tourism is a very lucrative industry with the ability to generate substantial wealth and growth. This paper develops the application of the SERVQUAL research approach, already used in Margaret River, and applies it to the Barossa ...
Stephen Charters, Martin O'Neill
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Linking Service Quality at the Cellar Door with Brand Equity Building
Journal of Hospitality Marketing & Management, 2014The purpose of this study is to examine the impact of the cellar door experience on the postvisit behavior of wine tourists with respect to winery brands. The underlying premise is that positive winery experiences can influence brand equity building, which in turn can be translated into positive behavioral intentions.
Athina Nella, Evangelos Christou
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Customer perceived value in a cellar door visit: the impact on behavioural intentions
International Journal of Wine Business Research, 2007PurposeThe purpose of this paper is to investigate the impact of customer perceived value on behavioural intentions in a cellar door context, and to examine the role of satisfaction as a mediator of the customer perceived value‐behavioural intentions relationship.Design/methodology/approachA multi‐dimensional measure of customer perceived value was ...
Donna Gill, Brett Byslma, Robyn Ouschan
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Managing Service Quality: An International Journal, 2000
Wine tourism has emerged as a growing area of special interest tourism in Australia, and is an increasingly significant component of the regional and rural tourism product of Western Australia. The increased significance and growing competitiveness of this sector has led to a heightened concern by producers and consumers for the quality of services ...
Martin O’Neill, Steven Charters
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Wine tourism has emerged as a growing area of special interest tourism in Australia, and is an increasingly significant component of the regional and rural tourism product of Western Australia. The increased significance and growing competitiveness of this sector has led to a heightened concern by producers and consumers for the quality of services ...
Martin O’Neill, Steven Charters
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Assessing service quality at wineries and cellar doors through service mapping
International Journal of Wine Business Research, 2011PurposeThe purpose of this paper is to investigate the importance of cellar door sales in wineries and test a method of assessing service quality using the services mapping approach, for the purposes of enhancing research in this important area.Design/methodology/approachService mapping involved a group of students in using participant observation ...
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Australian Wine Tourism: Establishing a Career Path at the Cellar Door
Australian Journal of Career Development, 2011Wine tourism in Australia has grown substantially in recent years and contributes to employment opportunities in regional areas. To meet the requirements of this growing sector, workers need a considerable degree of skill-specific training; development of wine tourism personnel will be required.
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Wine Tourism Behaviour in the Context of a Motivational Framework for Wine Regions and Cellar Doors
Journal of Wine Research, 2004Most wine tourists and visitors to wine regions can be viewed as actual or potential consumers of a lifestyle beverage, who visit wine regions in order to have wine‐related experiences. An exploratory wine tourism research study in the Coonawarra and McLaren Vale wine regions in South Australia measured the motivations for engaging in wine tourism and ...
Alant, K., Bruwer, J.
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Mitolo Wines Cellar Door and Restaurant
2018The article reviews Mitolo Wines’ cellar door and restaurant in McLaren Vale and the role of architectural design in establishing and maintaining reputation and market share in a competitive and international wine-making industry.
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Journal of Human Resources in Hospitality & Tourism, 2013
This exploratory study investigated the profile of cellar door personnel working in two wine districts in Australia, the Yarra Valley, Victoria, and the McLaren Vale, South Australia. The project examined the demographic profile, employment relationships, career mobility, and the perceived skills and knowledge essential for cellar door or tasting room ...
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This exploratory study investigated the profile of cellar door personnel working in two wine districts in Australia, the Yarra Valley, Victoria, and the McLaren Vale, South Australia. The project examined the demographic profile, employment relationships, career mobility, and the perceived skills and knowledge essential for cellar door or tasting room ...
openaire +1 more source