Results 111 to 120 of about 4,523,533 (133)
Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door [PDF]
International Journal of Hospitality Management, 2020 The nature of the cellar-door experience varies between wineries and regions. While the literature has identified heritage, storytelling and authenticity as important concepts regarding interaction with tourists at the cellar-door, there is a need to ...
Paul Strickland +2 more
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International Journal of Wine Business Research, 2022
Purpose The prevalence of visually splendid multi-million-dollar cellar doors (CDs) builds an assumption that bricks and mortar create the co-created cellar door experience (CDE). This study aims to determine what attracts the visual attention of staff and customers during a CDE at three visual designs of CD: lively, stylised and simple.
Genevieve d’Ament +2 more
openaire +1 more source
Purpose The prevalence of visually splendid multi-million-dollar cellar doors (CDs) builds an assumption that bricks and mortar create the co-created cellar door experience (CDE). This study aims to determine what attracts the visual attention of staff and customers during a CDE at three visual designs of CD: lively, stylised and simple.
Genevieve d’Ament +2 more
openaire +1 more source
2021
Die digitale Transformation ist ein Schlagwort, das Weinguter im Zeitalter von COVID-19 nicht langer auser Acht lassen durfen. Die personliche Interaktion in Verkostungsraumen wird auf absehbare Zeit eingeschrankt sein. Bedingt durch das Coronavirus entstehen digitale Erlebnisse, wie beispielsweise virtuelle Verkostungen, Facebook-Live-Shows und Online
Byron Marlowe +3 more
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Die digitale Transformation ist ein Schlagwort, das Weinguter im Zeitalter von COVID-19 nicht langer auser Acht lassen durfen. Die personliche Interaktion in Verkostungsraumen wird auf absehbare Zeit eingeschrankt sein. Bedingt durch das Coronavirus entstehen digitale Erlebnisse, wie beispielsweise virtuelle Verkostungen, Facebook-Live-Shows und Online
Byron Marlowe +3 more
openaire +1 more source
Do Satisfied Cellar Door Visitors Want to Revisit? Linking Past Knowledge and Consumption Behaviors To Satisfaction and Intention to Return [PDF]
Tourism Analysis, 2021 This study evaluates the main determinants of wine tourists' intention to revisit the winery cellar door. The proposed tourist behavior model suggests that past wine-related knowledge and behaviors as well as motivation affect satisfaction with the ...
Girish Prayag +2 more
exaly +2 more sources
Assessing service quality at wineries and cellar doors through service mapping
International Journal of Wine Business Research, 2011 PurposeThe purpose of this paper is to investigate the importance of cellar door sales in wineries and test a method of assessing service quality using the services mapping approach, for the purposes of enhancing research in this important area.Design ...
Jack Carlsen
exaly +2 more sources
International Journal of Wine Business Research
Purpose The cellar door experience, integral to wine tourism, is also a profitable direct-to-customer sales opportunity for many winery businesses. Beyond conventional features, it establishes crucial brand attachment.
Genevieve d’Ament +2 more
openaire +1 more source
Purpose The cellar door experience, integral to wine tourism, is also a profitable direct-to-customer sales opportunity for many winery businesses. Beyond conventional features, it establishes crucial brand attachment.
Genevieve d’Ament +2 more
openaire +1 more source
Millennials and Generation X: understanding perceptions of wine and cellar door experiences
2016Purpose The primary aim of this research is to investigate and compare the satisfaction of Generations X and Y at the cellar door in an Old World (Douro Valley) and a New World wine region (Napa Valley), including an assessment of demographic and psychographic profiles.
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