Results 121 to 130 of about 643 (136)

What are you looking at? Visual attention during the co-created cellar door experience: customer and staff perspectives from Australian experiences

International Journal of Wine Business Research, 2022
Purpose The prevalence of visually splendid multi-million-dollar cellar doors (CDs) builds an assumption that bricks and mortar create the co-created cellar door experience (CDE). This study aims to determine what attracts the visual attention of staff and customers during a CDE at three visual designs of CD: lively, stylised and simple.
Genevieve d’Ament, Anthony John Saliba, Tahmid Nayeem   +2 more
openaire   +1 more source

Why wine tourists visit cellar doors: Segmenting motivation and destination image [PDF]

International Journal of Tourism Research, 2018
This study examines the relationship between the motivation of wine tourists to visit cellar doors and destination image perception. A survey of tourists resulted in 676 useable questionnaires. Using a novel segmentation method, self organizing maps (SOM)
Johan Bruwer, Girish Prayag, Marta Disegna   +2 more
exaly   +2 more sources

Digital Cellar Door: A Case for Customer Experience Design and Positive Memory Management/Online- Direktverkauf: Case Study zu Erlebnisdesign und der Steuerung unvergesslicher Erlebnisse

2021
Die digitale Transformation ist ein Schlagwort, das Weinguter im Zeitalter von COVID-19 nicht langer auser Acht lassen durfen. Die personliche Interaktion in Verkostungsraumen wird auf absehbare Zeit eingeschrankt sein. Bedingt durch das Coronavirus entstehen digitale Erlebnisse, wie beispielsweise virtuelle Verkostungen, Facebook-Live-Shows und Online
Byron Marlowe, Annelize Morkel, Jesus Bravo, Victor Pimentel   +3 more
openaire   +1 more source

Millennials and Generation X: understanding perceptions of wine and cellar door experiences

2016
Purpose The primary aim of this research is to investigate and compare the satisfaction of Generations X and Y at the cellar door in an Old World (Douro Valley) and a New World wine region (Napa Valley), including an assessment of demographic and psychographic profiles.
openaire   +1 more source

What are you looking at? Visual attention during the co-created cellar door experience: customer and staff perspectives from Australian experiences

International Journal of Wine Business Research, 2023
Genevieve D'Ament, Tahmid Nayeem
exaly  

Measuring the carbon footprint of wine tourism and cellar door sales

Journal of Cleaner Production, 2020
Ya-Yen Sun
exaly  

Service Quality at the Cellar Door: A Comparison Between Regions

International Journal of Wine Business Research, 2001
Martin O'Neill
exaly  

Linking Service Quality at the Cellar Door with Brand Equity Building

Journal of Hospitality Marketing and Management, 2014
Evangelos Christou
exaly  

Customer perceived value in a cellar door visit: the impact on behavioural intentions

International Journal of Wine Business Research, 2007
Robyn Ouschan
exaly  

A Wine Tourist Behavior Model for Australian Winery Cellar Doors

Tourism Analysis, 2016
Xiaoyu Chen, Johan Bruwer, Justin Cohen   +2 more
exaly