Results 121 to 130 of about 1,579 (162)
Social aspects of economic cooperation in multicultural context – The case of Transylvania [PDF]
, 2014 Csata, Zsombor
core
The effects of consumer cosmopolitanism on purchase behaviour of foreign vs. domestic products [PDF]
, 2013 Parts, Oliver, Vida, Irena
core +1 more source
Consumer Ethnocentrism: Construction and Validation of the CETSCALE
Journal of Marketing Research, 1987 The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically ...
Terence A. Shimp, Subhash Sharma
+4 more sources
A Cross-National Assessment of the Reliability and Validity of the CETSCALE
Journal of Marketing Research, 1991 Though numerous calls have been made for the cross-national validation of measures used in international research, they have gone mostly unanswered. Recent research suggests that one construct and associated measure that may have great potential for international consumer research are consumer ethnocentrism and the CETSCALE, respectively. However, the
Richard G. Netemeyer +2 more
+4 more sources
Assessing measurement invariance of the CETSCALE in Guangxi, China
Asia Pacific Journal of Marketing and Logistics, 2021 PurposeThis study sets about assessing measurement invariance of the widely used CETSCALE in the context of an economically disadvantageous inland city in China. The 10-item CETSCALE (Shimp and Sharma 1987) was administered to a college-level student sample (male = 55 and female = 198) in Nanning City, Guangxi Zhuang Autonomous Region. AMOS v.
Hsiang-Lin Tang, Xuelin Liu, Qi Fu
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The Measurement of Consumer Enthnocentrism: Revisiting the Cetscale
, 2014 An empirical test of two versions of Shimp and Sharma’s (1987) CETSCALE was undertaken. The results indicate that changes to the original instrument are warranted to reduce polarized response bias and improve the interpretability of the scale.
Joel Herché
openaire +2 more sources
The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland
International Business Review, 2001 Abstract The modified Consumer Ethnocentric Tendencies Scale (CETSCALE), a 10-item measure of consumer ethnocentrism, was subjected to a validation test in the Czech Republic, Hungary and Poland. Confirmatory factor analysis in each of these nations revealed that the 10-item single factor model suggested by Shimp and Sharma (Journal of Consumer ...
Jay D Lindquist +3 more
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Journal of International Consumer Marketing, 2012 ABSTRACT Obtaining accurate information from markets is highly dependent on the use of valid and reliable scales. This study is intended to assess validity and reliability of the CETSCALE, a measure of consumers’ ethnocentric tendencies, in the context of Iran.
Sorush Sepehr, Azar Kaffashpoor
openaire +2 more sources