Results 141 to 149 of about 1,542 (149)
Some of the next articles are maybe not open access.
2014
Shimp and Sharma’s (1987) CETSCALE was used to segment a local retail luxury sedan market into pro-import and Buy American groups. Eight versions of a finished-form newspaper advertisement were tested to determine whether the two opposing CETSCALE segments preferred certain verbal strategies rather than others. An existing automobile dealership selling
William T. Neese, G. Tomas, M. Hult
openaire +1 more source
Shimp and Sharma’s (1987) CETSCALE was used to segment a local retail luxury sedan market into pro-import and Buy American groups. Eight versions of a finished-form newspaper advertisement were tested to determine whether the two opposing CETSCALE segments preferred certain verbal strategies rather than others. An existing automobile dealership selling
William T. Neese, G. Tomas, M. Hult
openaire +1 more source
Consumer Ethnocentrism Tendencies Scale (Cetscale): A Pilot Study for Consumers in Istanbul
2014Evaluation of the behavior and attitudes of consumers for domestic and foreign products, international marketing executives have come into the limelight as much a matter of marketing academics. Consumer ethnocentrism tendency scale (CETSCALE), widely used in the field, is a tool to measure the behavior and attitudes.
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Assessing measurement invariance of the CETSCALE in Guangxi, China
Asia Pacific Journal of Marketing and Logistics, 2022Hsiang-lin, Xuelin Liu, Qi Fu
exaly
Consumer ethnocentrism: Reconceptualization and cross-cultural validation
Journal of International Business Studies, 2014Piyush Sharma
exaly