Results 131 to 140 of about 1,579 (162)
European Journal of Marketing, 2000 Before the CETSCALE can be used as a measure of consumer ethnocentrism on an international basis, it is necessary to assess its validity and reliability in as many countries and different conditions as possible. In this sense, the main purpose of this paper is to validate the CETSCALE as a measure of Spanish consumers’ ethnocentric tendencies. This was
Teodoro Luque‐Martínez +2 more
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Journal of African Business, 2016 ABSTRACTBased on 305 surveyed consumers in Zimbabwe’s two major cities (Harare and Bulawayo), the study sought mainly to measure consumer ethnocentrism and to test psychometric properties of the CETSCALE in Zimbabwe using structural equation modeling.
Charles Makanyeza, Francois du Toit
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Journal of Transnational Management, 2013 Research in the field of international marketing has identified consumer ethnocentrism as a possible reason why consumers would buy domestic rather than imported products. Consumer ethnocentrism implies that consumers may regard the purchase of foreign products as “wrong,” as it might harm the domestic economy and result in job losses in industries ...
Chris Pentz +2 more
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Consumer ethnocentrism: validation of CETSCALE and measurement among Saudi citizens
International Journal of Electronic Marketing and Retailing, 2020 M.M. Sulphey, Mohammad Rishad Faridi
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Local Retail Segmentation Using the CETSCALE
Journal of Promotion Management, 2002 William T. Neese, G. Tomas
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, 2014 Shimp and Sharma’s (1987) CETSCALE was used to segment a local retail luxury sedan market into pro-import and Buy American groups. Eight versions of a finished-form newspaper advertisement were tested to determine whether the two opposing CETSCALE segments preferred certain verbal strategies rather than others. An existing automobile dealership selling
William T. Neese, G. Tomas, M. Hult
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Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Journal of Global Marketing, 2021Consumer ethnocentrism has been an issue in international marketing and it has been repeatedly studied in developed economies though there are relatively fewer such studies in developing economies,...
Abiot Tsegaye Kibret, Amit Shukla
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An Assessment of the CETSCALE in a Developing Country
Journal of African Business, 2006Abstract Researchers have been exhorted to test the psychometric properties of instruments used in cross cultural studies and ascertain their validity and reliability in order to make the results emanating from the use of such instruments generalisable.
Kojo Saffu, John Walker
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Exploring the CETSCALE in Soviet Armenia
2015The CETSCALE, a 17-item measure of ethnocentrism, was subjected to a validation test in the Armenian language using a 276 respondent data set collected in Soviet Armenia. Confirmatory factor analysis indicated that the 17-item single factor model found by Shimp and Sharma (1987) does not fit the Soviet Armenian sample response pattern.
Richard E. Plank, Jay D. Lindquist
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