Results 51 to 60 of about 1,579 (162)
The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism [PDF]
As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity.
Teoh, Kenny Guan Cheng
core
Effect of Consumer Ethnocentrism and Perceived Quality of Product on Buying Behavior of Domestic and Foreign Food Products: a Case Study in Pekanbaru, Riau, Indonesia [PDF]
Due to the entry of foreign food products, not only domestic food products does Indonesia provide to the consumers, but also foreign food products. This study aimed to analyze the effects of consumer ethnocentrism and perceived quality product on the ...
Muflikhati, I. (Istiqlaliah) +1 more
core +2 more sources
Consumers in developing countries, particularly Africans, are strongly criticized for their unfavorable feeling about locally produced apparel products. With this concern, this paper explores the determinants of Ethiopian consumers’ purchasing behavior towards locally produced apparel products by using the extended theory of planned behavior (TPB ...
Eyob Minbale +6 more
wiley +1 more source
How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened? [PDF]
As globalization intensifies, multinational companies are not only compelled to expand their operations, but are also facing greater pressure to enhance productivity and concomitant return on investment (ROI).
Durvasula, Srinivas, Lysonski, Steven
core +1 more source
Consumer Ethnocentrism: A Comparison of Arab and Western Audiences [PDF]
The subject of consumer ethnocentrism is discussed in the context of advertising country-of-origin effects. The literature and suggestions concerning the phenomenon in the Middle East are brought up and a study using U.S.
Keenan, Kevin, Pokrywczynski, James
core +1 more source
Purpose – The purpose of this paper is to examine the effect of country of origin (COO) sub-components (i.e. design, assembly and parts), as well as the extent to which consumer ethnocentrism tendencies interact with these COO sub-components for ...
Garma, Romana +2 more
core +1 more source
The Indonesian Values Scale: an Empirical Assessment of the Short-Form Scale [PDF]
Culture is an important variable that influences people's behavior. Culture involves several elements, such as language, myth, ritual, custom, artifact, law, and values. However, values are known as the most important elements in describing culture.
Sihombing, S. O. (Sabrina)
core +2 more sources
A COMPARATIVE STUDY ON TURKISH AND ALBANIAN CONSUMERS ETHNOCENTRISM LEVELS [PDF]
As retail companies around the globe expand their international operations,consumers are introduced to numerous products. Therefore, the factors affectingtheir purchase intention have become diversified.
Ahmet Tuzcuoglu +2 more
core
Consumer Ethnocentrism and Attitudes Towards Foreign Beer Brands: With Evidence from Zlin Region in the Czech Republic [PDF]
In modern times, consumer ethnocentrism has become an important strategic tool used by domestic firms in the face of global competition. However, the ability to use this phenomenon and its practical validity can vary in different industrial and cultural ...
Wanninayake W.M.C.Bandara +1 more
doaj
JCS VOL 01 NO 01 Access Information 54 Bawah Market 4 Buying Behavior 7 CETSCALE 5 Complaint Intention 56 Composite reliability 23 Counseling teachers 28 Culture Values 55 Domestic 8 Ethnocentrism 6 Excitement 44 Foreign 8 Hedonic buying ...
JCS Volume 1
doaj +1 more source

