Uluslararası İktisadi ve İdari İncelemeler Dergisi, 2014 Tuketicilerin yerli ve yabanci urunlere yonelik davranis ve tutumlarinin degerlendirilmesi uluslararasi pazarlama yoneticileri kadar pazarlama akademisyenlerinin de ilgi odagi haline gelmis bir konudur. Tuketici etnik kokencilik egilimi olcegi (CETSCALE), soz konusu davranis ve tutumlarin olculmesinde yaygin kullanim alanina sahip bir aractir.
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Ours are always the best? A study of consumer ethnocentrism amongst urban adult Chinese consumers [PDF]
This study aims to test urban adult Chinese consumers’ level of consumer ethnocentrism and examining the moderating effects of location, age group and education levels.
Ding, Qing Shan
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The Influence of Religiously Motivated Consumer Boycotts on Brand Image, Loyalty and Product Judgment [PDF]
, 2014 Purpose – The purpose of this paper was to examine the in!uence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product judgment.
Abosag, Ibrahim, Farah, Maya
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How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments. [PDF]
Behav Sci (Basel), 2023 Jia Q +7 more
europepmc +1 more source
The Importance of Character Education for Tweens as Consumers [PDF]
Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands.
Ahmed Taher +2 more
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Decolonising vaccine production: Unpacking Ghanaians' support for made-in-Africa vaccines. [PDF]
Vaccine X, 2023 Adongo CA +5 more
europepmc +1 more source
Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile [PDF]
, 2017 This study sought to determine the relative importance of the country of origin in the selection of four foodstuffs (rice, sugar, chicken meat and oil); to identify consumer segments; and to evaluate which sociodemographic variables affect ethnocentrism ...
Hueche, Clementina +7 more
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Pengaruh Country of Origin Terhadap Perceived Quality Dengan Moderasi Etnosentris Konsumen [PDF]
, 2012 In recent times, more and more foreign brands fluttering in the Indonesianmarket and competing with local brands. Often the consumers give a response onthe country of origin (COO) aspect to provide an assessment of the quality brandsoriginating from that
Listiana, E. (Erna)
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Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations [PDF]
, 2019 Five theoretical approaches can predict favoritism toward domestic and foreign brands. This article applies a contrastive perspective to examine social identity, personal identity, cultural identity, system justification, and categorical cognition ...
Anastasia Stathopoulou +12 more
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CONSUMERS’ ATTITUDES TOWARDS NON-LOCAL PRODUCTS: A CASE OF PAKISTAN [PDF]
This study investigated the attitudes of Pakistani consumers towards non local (imported) products. Country of Origin (COO) effect was the main thing to find out.
Muhammad Nisar Khattak, Tazeem Ali Shah
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