Results 221 to 230 of about 3,923 (254)

From city marketing to city branding: Towards a theoretical framework for developing city brands

Place Branding, 2004
Cities all over Europe include more and more marketing techniques and methods in their administration practice and governing philosophy. The transfer of marketing knowledge, however, to the operational environment of cities proves a cause of difficulties and misalignments, mostly due to the peculiar nature of places in general and cities in particular ...
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Branding Cities

2009
1. Introduction: Processes of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place Panos Hatziprokopiou 3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin Kira Kosnick.
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Sentiment Analysis and City Branding

2014
The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena.
GRANDI, ROBERTO, Federico Neri
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Branding the City

This chapter assesses how the mobilization of Kurdish society and the rise of nationalism in Diyarbakır were entangled with commodification and neoliberal modes of urbanism. It studies the sites of everyday consumer culture and urban development to elucidate how they embraced the aspirations for the rise of an autonomous Kurdish nation.
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From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities

Cities, 2021
Martin Jong, Thomas Hoppe, Wenting Ma
exaly  

City Branding and the Tourist Gaze

2011
Urban tourism is a fast growing segment in the worldwide tourism market. Thanks to the growth of easyJet, Ryanair and a number of other low cost carriers, city trips have become increasingly popular. To be sure, Dutch couples and families still take the car or train to Amsterdam for a weekend break.
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Spatial relationship of city branding strategy adoption in megacity regions: Patterns and influencing factors

Cities, 2023
Haiyan Lu
exaly  

Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’

Urban Studies, 2020
Salla Jokela
exaly  

Synthesis of City Branding Literature (1988–2014) as a Research Domain

International Journal of Tourism Research, 2016
Senay Oğuztimur
exaly  

Re-imagining the city: branding migration-related diversity

European Planning Studies, 2020
Peter Scholten, Jasper Eshuis, Warda Belabas   +2 more
exaly