Results 151 to 160 of about 3,385,799 (285)

Personal branding and personal marketing in the nursing job market: a scoping review. [PDF]

Rev Bras Enferm
Neves FB, Brehmer LCF, Araújo BN, Bozzetti GP, Santos JLGD, Vargas MAO.   +5 more
europepmc   +1 more source

What Do We Know About Scope 3 Emissions in Small‐ and Medium‐Sized Enterprises? Mapping Current Knowledge and Advancing a Theory–Practice‐Oriented Framework

Business Strategy and the Environment, EarlyView.
ABSTRACT Although SMEs comprise over 90% of firms globally, research on their engagement with Scope 3 (value‐chain) greenhouse gas emissions remains limited. This PRISMA‐guided systematic review synthesises 49 SME‐relevant studies to develop a theory‐informed, practice‐oriented framework for more credible and sustained Scope 3 engagement.
Chidinma Uchendu, Okechukwu Okorie, Fatemeh Khosravi, Stuart Connop, Hebba Haddad, Mike Medas   +5 more
wiley   +1 more source

Chinese small and medium-sized city image communication on Douyin: Algorithmic heuristics and cultural resilience in short-video ecologies. [PDF]

PLoS One
Li F, Peng X.
europepmc   +1 more source

Strategic City Branding

City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and ...
openaire   +2 more sources

THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS [PDF]

Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted
Ruxandra Irina POPESCU
core  

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Adapting the Tobacco Pack Surveillance System Protocol to Assess Electronic Cigarette Packaging: Protocol for a Content Analysis. [PDF]

JMIR Public Health Surveill
Hartmuller R, Brown JL, Barker HE, Nian Q, Welding K, Cohen JE, Smith KC.   +6 more
europepmc   +1 more source

Prosumers and Sustainable Market Governance: Development of the Community‐Oriented Marketing Approach Scale

Business Strategy and the Environment, EarlyView.
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley   +1 more source

Tobacco Industry's Corporate Diversification in the Evolving Landscape of Tobacco Control Laws in India - A Comparative Time-Series Analysis. [PDF]

Indian J Community Med
Khaitan A, Kapoor S, Yadav A, Madan C.
europepmc   +1 more source

Integrating Theory and Practice in Regenerative Supply Chain Management: An Integrative Review and Use‐Case Synthesis

Business Strategy and the Environment, EarlyView.
ABSTRACT This integrative review explores the evolution of sustainability in supply chain management and positions regenerative supply chain within the strong sustainability paradigm. It adopts a transdisciplinary approach, unfolding in two parallel stages.
Abhijeet Tewary, Ratri Parida, Surajit Bag   +2 more
wiley   +1 more source