Results 191 to 200 of about 3,385,799 (285)

When Decimals Drive Decisions: The Effect of Precision in Environmental Product Information on Purchase Intention

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Firms increasingly disclose environmental product information. Yet little is known about how the format of such information shapes consumer responses. This research examines how the degree of numerical precision in environmental product information influences consumers' responses, particularly their purchase intentions and willingness to pay ...
Jacob Hörisch, Tim Schroll
wiley   +1 more source

Consumer Adoption of Internet of Things

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.
ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira   +6 more
wiley   +1 more source

Unhealthy Food and Beverage Marketing on Public Transport Infrastructure in Western Melbourne. [PDF]

open access: yesHealth Promot J Austr
Zsori M   +6 more
europepmc   +1 more source

The Role of Objective Financial Situation and Psychological Outlook in the Relationship Between Personal Life Shocks and Financial Well‐Being

open access: yesJournal of Consumer Behaviour, Volume 24, Issue 2, Page 632-654, March 2025.
ABSTRACT Existing research examines the relationship between personal life shocks and financial well‐being primarily through the lens of objective markers of the individual's financial situation (e.g., liquidity). Little attention has been paid to the relative roles of these objective markers and more intuitive or affect‐based factors in how an ...
Jordan Bell   +2 more
wiley   +1 more source

Rethinking Consumer Behavior Through Phygital Episodes

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen   +4 more
wiley   +1 more source

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