THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS [PDF]
Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted
Ruxandra Irina POPESCU
core
Business Strategy and the Environment, EarlyView.ABSTRACT Firms increasingly face political and societal pressures to pursue green strategies and sustainable innovation amid escalating climate change disruptions. Drawing upon contingency theory, institutional theory, and the natural resource‐based view, this article examines external (stakeholder pressures) and internal (environmental culture ...
Maria Vincenza Ciasullo +2 more
wiley +1 more source
Personal branding and personal marketing in the nursing job market: a scoping review. [PDF]
Rev Bras EnfermNeves FB +5 more
europepmc +1 more source
The Dynamics‐of‐Value‐in‐Consumption of Recycled Textile Materials
Business Strategy and the Environment, EarlyView.ABSTRACT We investigate how the perceived value of recycled textile materials evolves across the consumption cycle, a key issue for recycling‐based strategies seeking to close the loop in the fashion industry. We employ a qualitative design combining an exploratory study and a longitudinal study with three interview waves, in which participants ...
Edith de Lamballerie, Valérie Guillard
wiley +1 more source
The effect of sport event brand perception on revisit intention: the mediating roles of experiential satisfaction and emotional connection. [PDF]
Front Sports Act LivingMa L, Han J.
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines how green communication influences customer and employee satisfaction in Vietnamese food and beverage outlets through the mediating role of perceived green resource use and the moderating role of green training. Data were collected from 399 respondents, including 161 employees and 238 customers across 60 outlets in Vietnam,
Trang Le‐Thu +2 more
wiley +1 more source
Chinese small and medium-sized city image communication on Douyin: Algorithmic heuristics and cultural resilience in short-video ecologies. [PDF]
PLoS OneLi F, Peng X.
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT For regenerative agricultural systems such as food forests to move from experimental niches to scalable market solutions, they must attract consumer acceptance and sufficient willingness to pay a price premium. This study examines the demand‐side drivers of consumers' willingness to pay for food forest produce, focusing on nature connectedness,
Ada Folques +3 more
wiley +1 more source
Navigating the Dichotomy of Uncertainty in Green Innovation and Digital Supply Chains
Business Strategy and the Environment, EarlyView.ABSTRACT Amid growing environmental pressures and rapid technological disruption, understanding how digitalization reshapes corporate sustainability strategies has become increasingly vital. Supply chain digitalization (SCD) plays a pivotal role in enhancing firms' adaptive capacity, operational transparency, and innovation efficiency.
Chengming Huang +2 more
wiley +1 more source
Behind the Shirt: Examining Trends in the Commercial Relationships Between English Premier League Football Clubs and Gambling Companies. [PDF]
Wellcome Open ResCreed F, Wardle H.
europepmc +1 more source