Results 111 to 120 of about 145,355 (303)
Business Strategy and the Environment, EarlyView.ABSTRACT Although artificial intelligence (AI) is increasingly being touted to assist organizations, AI integration for sustainability efforts has been limited AND sporadic and tends to follow an ad hoc strategy. The existing literature therein focuses on the technological capabilities of AI, overlooking how organizations make sense of and ...
Amanda Balasooriya, Darshana Sedera
wiley +1 more source
Ternate-tidore spice islands: a territory branding process [PDF]
, 2012 Territory branding strategies have recently been adopted to intensify urban competition for resources, markets, opportunities and attention. This paper examines the new strategy for territory management through branding for a low GDP territory but with
Astuti, Zulaikha Budi, Ramos, Rui A. R.
core
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines the impact of independent female directors (IFDs) on green innovation (GI) among Chinese‐listed firms from 2008 to 2023. Additionally, we investigate the moderating effects of ownership structure and market competition on the relationship between IFD and GI.
Muhammad Usman +4 more
wiley +1 more source
VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT [PDF]
The study presents the key elements of the branding strategy applied by Vienna and the main target markets and the quantitative and qualitative effects, with an emphasis on the target group consisting of Romanian tourists, which is a priority market for ...
Ruxandra Irina POPESCU
core
The Degradation of Access‐Based Business Models: Customer Misbehavior and Shared Mobility
Business Strategy and the Environment, EarlyView.ABSTRACT Access‐based services are considered one of the strategies to embed sustainability in business models. Yet, because the evolution of these business models has been overlooked, we do not know whether their promise to create triple value is sustained.
Andres Camacho, Carmen Valor
wiley +1 more source
“LITTLE VIENNA” OR “EUROPEAN AVANT-GARDE CITY”? BRANDING NARRATIVES IN A ROMANIAN CITY [PDF]
Journal of Urban and Regional Analysis, 2019 By connecting the literature on urban development processes in post-socialist cities with debates from the area of place branding, this paper critically examines recent narratives of city branding in Timișoara, Romania.
Lucian VESALON, Remus CREȚAN
doaj
THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS [PDF]
Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted
Ruxandra Irina POPESCU
core
Business Strategy and the Environment, EarlyView.ABSTRACT The global manufacturing sector has increasingly adopted circular economy (CE) practices to address sustainability challenges and improve operational efficiency. This study explores the impact of five CE practices—reduce, reuse, remanufacture, recycle, and recover—on key operational performance dimensions: quality, speed, dependability ...
Jose Arturo Garza‐Reyes +5 more
wiley +1 more source
JADECS (Journal of Art, Design, Art Education and Culture Studies), 2020 Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities.
R. Bhima Danniswara +2 more
doaj
Branding as an Element of the Strategy of Social and Economic Development of the City [PDF]
Problemi Ekonomiki, 2017 The analysis of the evolutionary stages of the scientific and methodological support of the branding of cities is presented and the components of the city brand related to the basic indicators of its social and economic development are proposed.
Bielikova Nadiia V. +1 more
doaj