Results 111 to 120 of about 142,081 (153)
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2021
Despite the enormous importance of branding in today's highly competitive environment in which tourism businesses operate, the concept of branding in the field of promoting tourist destinations is a relatively new field of academic research. This work aims to explore the concept of city branding and examines the extent to which this can make ...
Christos Lemonakis, Antonis Zairis
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Despite the enormous importance of branding in today's highly competitive environment in which tourism businesses operate, the concept of branding in the field of promoting tourist destinations is a relatively new field of academic research. This work aims to explore the concept of city branding and examines the extent to which this can make ...
Christos Lemonakis, Antonis Zairis
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2009
1. Introduction: Processes of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place Panos Hatziprokopiou 3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin Kira Kosnick.
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1. Introduction: Processes of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place Panos Hatziprokopiou 3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin Kira Kosnick.
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2022
Küreselleşen dünyada ürün, hizmet, fikir ve kişiler gibi şehirler de değer, yetenek ve ilgi paylaşımı konusunda rekabet içinde bulunmaktadırlar. Yaşanan bu rekabet ortamı şehirlerin pazarlama faaliyetlerini kullanmalarını zorunlu kılmaktadır. Bu anlamda şehirlerin markalaşması konusu günümüzde önem kazanmıştır.
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Küreselleşen dünyada ürün, hizmet, fikir ve kişiler gibi şehirler de değer, yetenek ve ilgi paylaşımı konusunda rekabet içinde bulunmaktadırlar. Yaşanan bu rekabet ortamı şehirlerin pazarlama faaliyetlerini kullanmalarını zorunlu kılmaktadır. Bu anlamda şehirlerin markalaşması konusu günümüzde önem kazanmıştır.
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2011
Korea’s national soft power competitiveness in areas such as culture, tourism, and citizens lags behind its hard power, particularly in terms of the country’s impressive economic performance. These soft power sectors including culture, tourism and citizens require cities to play a substantial role.
You Kyung Kim, Peter Eung-Pyo Kim
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Korea’s national soft power competitiveness in areas such as culture, tourism, and citizens lags behind its hard power, particularly in terms of the country’s impressive economic performance. These soft power sectors including culture, tourism and citizens require cities to play a substantial role.
You Kyung Kim, Peter Eung-Pyo Kim
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2010
The chapter provides a road map for the exploration of the ‘creative city’ as a conceptual construct, a normative ideal and a set of policy practices. It takes as a starting point the concept of city marketing and the economic and political changes that brought about the application to cities of marketing and branding theories. It discusses the concept
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The chapter provides a road map for the exploration of the ‘creative city’ as a conceptual construct, a normative ideal and a set of policy practices. It takes as a starting point the concept of city marketing and the economic and political changes that brought about the application to cities of marketing and branding theories. It discusses the concept
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2011
The contribution of graphic designers to city branding has evolved from relatively isolated projects, such as designing stamps and posters, to much more of a visual communication strategy within city branding. In this chapter, we will explore the role of graphic design in city branding and offer introductions to various projects, many of which may not ...
Freeman Lau, Angelica Leung
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The contribution of graphic designers to city branding has evolved from relatively isolated projects, such as designing stamps and posters, to much more of a visual communication strategy within city branding. In this chapter, we will explore the role of graphic design in city branding and offer introductions to various projects, many of which may not ...
Freeman Lau, Angelica Leung
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2017
As marketing strategies are utilized for city management, entrepreneurial modes of urban governance started to be applied. In this chapter, an emerging city branding trend, Slow City branding will be analyzed in the light of sustainability. As the cities start to resemble each other, the identity of the cities which is defined by the local authenticity
Hande Begüm Bumin Doyduk +1 more
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As marketing strategies are utilized for city management, entrepreneurial modes of urban governance started to be applied. In this chapter, an emerging city branding trend, Slow City branding will be analyzed in the light of sustainability. As the cities start to resemble each other, the identity of the cities which is defined by the local authenticity
Hande Begüm Bumin Doyduk +1 more
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2011
For a city brand to be effective it needs to represent all of its key stakeholders and it needs to remain viable and relevant over time. City branding is different from traditional location and destination marketing and investment promotion in that it drives and inspires consistent and on-brand behavior by all of its stakeholders, rather than just ...
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For a city brand to be effective it needs to represent all of its key stakeholders and it needs to remain viable and relevant over time. City branding is different from traditional location and destination marketing and investment promotion in that it drives and inspires consistent and on-brand behavior by all of its stakeholders, rather than just ...
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2011
Much discussion in the branding literature has focused on whether the Web will change the ways in which branding and brand management are conducted (see for example Sterne, 1999; Ind and Riondino, 2001; Lindstrom, 2001; de Chernatony and Christodoulides, 2004).
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Much discussion in the branding literature has focused on whether the Web will change the ways in which branding and brand management are conducted (see for example Sterne, 1999; Ind and Riondino, 2001; Lindstrom, 2001; de Chernatony and Christodoulides, 2004).
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