Results 261 to 270 of about 3,594,378 (289)

Putting City Branding Into Practice

Journal of Brand Management, 2012
Erik Braun
exaly  

Synthesis of City Branding Literature (1988–2014) as a Research Domain

International Journal of Tourism Research, 2016
Senay Oğuztimur
exaly  

Transformative City Branding and the Evolution of the Entrepreneurial City: The Case of ‘Brand New Helsinki’

Urban Studies, 2020
Salla Jokela
exaly  

The Image and the Branding of the Spanish City

Cities are increasingly concerned with creating an urban image that makes them more attractive to capital, mobile professionals, and tourists. City branding and city marketing have emerged as essential strategies for achieving this goal. City brands play a pivotal role in city promotion and strategic planning.
openaire   +1 more source

Thin Line Between Country, City, and Region Branding

Journal of Vacation Marketing, 2012
Ram Herstein
exaly  

City Branding and the Link to Urban Planning: Theories, Practices, and Challenges

Journal of Planning Literature, 2020
Ahmad Bonakdar, Ivonne Audirac
exaly  

City Branding and the Olympic Effect: A Case Study of Beijing

Cities, 2009
Simon X B Zhao
exaly  

Re-Imagining the City: Branding Migration-Related Diversity

European Planning Studies, 2020
Peter Scholten, Jasper Eshuis, Warda Belabas   +2 more
exaly  

Linking City Branding to Multi-Level Urban Governance in Chinese Mega-Cities: A Case Study of Guangzhou

Cities, 2018
Lin Ye
exaly  

City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick?

Tijdschrift Voor Economische En Sociale Geografie, 2005
Mihalis Kavaratzis
exaly