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City Branding melalui Media Tiktok di Provinsi Jawa Timur
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2023 Abstrak City branding adalah aktivitas pemasaran yang dilakukan institusi untuk memperkenalkan identitas kota kepada masyarakat agar lebih mudah diingat dan populer.
Totok Wahyu Abadi
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Investigating the Role and Position of Urban Management in Urban Branding (Case Study: Isfahan City) [PDF]
برنامه ریزی فضایی, 2022 Background: Urban branding is a new way of describing and implementing urban marketing. Just as city identification is done through image perception, the use of urban marketing largely depends on infrastructure, communications, and urban image management.
Reza Mokhtari Malekabadi +2 more
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CITY BRANDING POLICY AND REGIONAL MARKETING IN INDONESIA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 City branding is a form of communication that is built through a public policy that is used to market a city to form a perception of a city carried out by the relevant government.
Nawangsari E.R., Nawangsari E.R.
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Navigating the tension between city branding and authenticity: a conceptual framework [PDF]
, 2023 oai:ojs2.journal-iasssf.com:article/20As cities around the world increasingly embrace branding as a means of promoting economic growth and attracting investment, there has been a growing tension between the desire to create a strong and recognizable city
Made Ika Prastyadewi +4 more
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Unearthing Al-Dirah's authentic charm: a case study for city branding in Riyadh [PDF]
, 2023 Al-Dirah, an old neighborhood in Riyadh, is an excellent illustration of Saudi tradition and history. It was built in 1824 and is widely known for its rich heritage and historical traits, with historic landmarks such as Al Masmak Fort, Al-Dirah Souk, Al ...
Yenny Rahmayati +11 more
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City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and ...
Taecharungroj, Viriya
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The Contribution of Festivals to City Branding [PDF]
, 2016 The economic contribution of festivals and events has been widely acknowledged, but the relationship between a festival and city branding has received little attention.
Lim, H.
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Trends and applications in city branding: A case study in Izmir [PDF]
, 2017 This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays.
Ige Pirnar,Metehan Igneci,Melih Tutuncuoglu
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A Historical Review for City Branding
Jurnal Bina Praja, 2023 This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach.
Wahdania Suardi +8 more
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Urban branding as an effective sustainability tool in urban development
HBRC Journal, 2014 Sustainability in the urban image is one of the most important strategies for sustainable urban design. Most of cities are trying to strengthen its visual image to achieve a sustainable urban image by integrating non physical elements such as culture ...
Reeman Mohammed Rehan
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