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Destination Branding: A Review of the City Branding Literature
While there exist studies which attempt to measure the brand equity of cities and countries from a customer perspective, there is little or no evidence regarding a thorough review of the destination branding literature from its inception to date, and ...
Irisi Kasapi, Ariana Cela
core +1 more source
Polarized microscopic images of the outer bone cortex (a and b) and deeper trabecular bone (c and d) of the deer calcaneus in thin cross‐sections. The brighter gray levels reflect more oblique‐to‐transverse collagen fibers in the compression/dorsal bone (a, c) and the darker gray levels reflect more longitudinal collagen in the tension/plantar bone (b,
John G. Skedros +3 more
wiley +1 more source
VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT [PDF]
The study presents the key elements of the branding strategy applied by Vienna and the main target markets and the quantitative and qualitative effects, with an emphasis on the target group consisting of Romanian tourists, which is a priority market for ...
Ruxandra Irina POPESCU
core
Peculiarities of City Branding [PDF]
The article discloses main peculiarities of city branding. Considering city as an object of marketing, the main specifics of its branding are analyzed and presented in a context of place and country branding.
Pilelienė, L.
core
Purpose To estimate the financial impact of injury and illness among Team USA athletes who participated in the Paris 2024 Olympic Games and evaluate the cost‐effectiveness of a feasible illness prevention program. Methods All Team USA athlete‐events at the Paris 2024 Olympic Games were analyzed.
Jacob F. Oeding +6 more
wiley +1 more source
A brief history of city branding in Istanbul [PDF]
This chapter analyzes city branding efforts in Istanbul in the context of urban tourism. The chapter focuseson the evolution of promotional practices from disorderly and inconsistent marketing strategies to a coherentcity brand. This relatively brief but
Uysal U.E.
core +1 more source
Investigating the changes in skin color representation within US medical textbook imagery
Abstract Medical education traditionally relies on textbooks with limited representation of dark skin tones, contributing to “visual racism.” This study sought to answer: “To what extent has skin‐of‐color representation changed in widely used U.S. medical textbooks over twenty years?” Older and newer editions of four widely used medical textbooks were ...
Justin Lyon +4 more
wiley +1 more source
Tinjauan Literatur: Peran Bangunan Ikonik dalam Strategi City Branding
Penelitian ini mengeksplorasi peran bangunan ikonik dalam meningkatkan daya tarik dan daya saing kota di tengah ketidakstabilan ekonomi global sebagai dampak pandemi Covid-19 melalui strategi city branding.
Marinda Noor Fajrina Noviana Putri +1 more
doaj +1 more source

