Results 91 to 100 of about 3,500,513 (141)
Design gráfico na construção da identidade visual da marca turística em city branding [PDF]
, 2013 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2013.Esta dissertação apresenta um estudo sobre a participação de Design Gráfico ...
Cardoso, Helder Antonio Teixeira Gomes
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THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS [PDF]
Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted
Ruxandra Irina POPESCU
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City Branding and City Tourism
International Journal of Psychosocial Rehabilitation, 2020 Intan W. Sakti +2 more
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[Branding Iron Club - Dallas Fort Worth Button]
Pin-back button from the Branding Iron Club in Dallas Fort Worth. The button is beige with brown text. In the lower center is a graphic of a pair of overlapping branding irons that read "B.I"
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A Study on Utilizing City Brand as a City Vision and Strategy - In the City Brand of POCHEON -
A Journal of Brand Design Association of Korea, 2015 null 박혜영, null Sangsoo Kim
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The Effects of City Brand Image on City Brand Recognition and City Loyalty
Journal of Industrial Distribution & Business, 2018 openaire +1 more source
CITY BRAND CONCEPT AND BRAND CITY PERCEPTION OF EDIRNE RESIDENTS
Social Sciences Studies Journal, 2018 openaire +1 more source
Putting city branding into practice
Journal of Brand Management, 2011 City branding has joined the vocabulary of a growing number of politicians and city officials across Europe. While most academic research in this field has focused on the concept of city branding itself, the subject of this article is the implementation of city branding.
Erik Braun
exaly +3 more sources
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City branding: Can goods and services branding models be used to brand cities?
Place Branding and Public Diplomacy, 2005A city's branding is investigated using generic product and services branding models. Two generic branding models and tourism segmentation models guide an investigation into city branding 'as it should be' and 'as it is' using Birmingham, England as a case study.
John Saunders
exaly +2 more sources
Understanding cities through city brands: City branding as a social and semantic network
Cities, 2014More and more towns, cities, regions, and countries are investing in branding campaigns in order to establish a reputation for themselves, and to have a competitive edge in today’s global market. In their essence, branding campaigns are places’ attempts to define themselves to target audiences.
exaly +2 more sources