Results 41 to 50 of about 3,500,513 (141)

The role of culture in city branding

, 2016
City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc.
Ozer S.U.
core   +1 more source

A brief history of city branding in Istanbul [PDF]

, 2016
This chapter analyzes city branding efforts in Istanbul in the context of urban tourism. The chapter focuses on the evolution of promotional practices from disorderly and inconsistent marketing strategies to a coherent city brand.
Uysal U.E.
core   +1 more source

Strategi Pengembangan Daya Tarik Kota Lasem Sebagai Kota Batik-Kopi

Jurnal Pariwisata Terapan, 2020
This article explores about the tourism potency of Lasem city, a district located in Rembang Regency, Central Java. Data are collected from information circulating on the internet, some testimonials from blogs, and also observations from researchers ...
Tangguh Okta Wibowo
doaj   +1 more source

(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey

Coğrafya Dergisi, 2022
This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding.
Mehmet Şeremet, Emine Cihangir, Emre Karaduman   +2 more
doaj   +1 more source

IMPLEMENTASI VERNAKULAR PADA CUSTOM TYPEFACE SEBAGAI MEDIA PENDUKUNG CITY BRANDING KOTA MALANG

ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia
Abstrak Pemerintah Kota Malang telah mencanangkan cita-citanya menjadi salah satu Kota Kreatif Dunia pada tahun 2025 nanti. Sebagai upaya mendukung cita-cita tersebut, strategi city branding dalam bentuk identitas visual khususnya tipografi, menjadi ...
Dimas Fakhruddin, Al-Hazmi Indrapasca Yoga   +1 more
doaj   +1 more source

City marketing to city branding: A novel practice in Zimbabwe destination branding. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2018
This study was based on understanding the concept of city marketing as a driver towards the achievement of effective city brands. The main aim was to develop a new destination branding perspective that originates from city branding. The study employed a
Dr Farai Chigora, Professor Muhammad Hoque   +1 more
doaj  

Model City Branding Melalui Revitalisasi Sungai Cikapundung

MediaTor, 2019
This study aims to construct the city branding model through the revitalization of the Cikapundung River. It is a qualitative case study research formulated by contruction paradigm.
Iis Saidah, Agustin Rozalena
doaj   +1 more source

The role of destination management in mediating the determinants of CyberjayaTourism image branding

Cogent Business & Management, 2023
The purpose of this research is to provide Butler’s tourism lifecycle model and destination management role for tourism image branding which is a missing feature in recent destination management research.
Mehtab Alam, Mudiarasan Kuppusamy, Puvaneswaran Kunasekaran   +2 more
doaj   +1 more source

Strengthening the city’s reputation in the age of cities: an insight in the city branding theory

City, Territory and Architecture, 2019
City brand is a valuable asset that improves the competitive advantage of the city in the globalisation era. Relying on uniqueness and utilising various methods, cities endeavour to promote their reputation and sustainability level by attracting the ...
Ahmadreza Shirvani Dastgerdi, Giuseppe De Luca   +1 more
doaj   +1 more source

More than just a logo : branding at Warwick [PDF]

, 2010
Everywhere we look we see brands. Cities have brands ('City of Culture', 'City of Learning', 'The City That Never Sleeps'). Countries have brands (consider Britain's brand collateral in the US following the BP oil spill).
Brewerton, Antony, Tuersley, Sharon
core