Results 21 to 30 of about 3,385,799 (285)
CITY BRANDING POLICY AND REGIONAL MARKETING IN INDONESIA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 City branding is a form of communication that is built through a public policy that is used to market a city to form a perception of a city carried out by the relevant government.
Nawangsari E.R., Nawangsari E.R.
doaj +1 more source
PERANCANGAN VIDEO DESTINASI WISATA KULON PROGO SEBAGAI PEMBENTUK CITY BRANDING DAERAH
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2021 Keberadaan sebuah kota saat ini sangat dipengaruhi oleh city branding yang diangkat oleh kota tersebut, seperti yang dibawa oleh Kabupaten Kulon Progo berupa “the jewel of java” atau “permata dari pulau jawa”.
raden hadapiningrani kusumohendrarto +1 more
doaj +1 more source
Exploring Perspective of Local Tourists About City Branding
Jurnal Bina Praja, 2023 City branding is an object contested by various cities and regencies in Indonesia. The goal was to introduce their identity of them, so strong branding could be the basis for marketing tourism from the city.
Gita Juniarti +3 more
doaj +1 more source
Society, 2021 City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of ...
Johan Fahri, Fichriyanto M Ahmad
doaj +1 more source
Brand City To The Axis Of The City, Identity And Brand
The Journal of Academic Social Resources, 2022 Marka şehir kavramı son yıllarda giderek önem kazanan bir konudur. Şehirler marka olmak için yoğun bir çaba sarf etmektedir. Bu açıdan şehir imajının geliştirilmesi amacıyla çeşitli çalışmalar yapılmaktadır. Şehir imajı çalışmalarında ilk olarak belirlenmesi gereken nasıl bir oluşturulmak istendiğidir.
openaire +1 more source
Arte y Ciudad, 2022 García Carrizo, Jennifer. City Branding: Fundamentos y aplicaciones de marca en espacios culturales y creativos. Madrid: Fragua Editorial, 2021. This book analyzes the importance and management of brand image in urban spaces as post-industrial and postmodern habitats, offering a comprehensive taxonomy of cultural and creative districts based on ...
openaire +3 more sources
Sketsa Bisnis, 2019 English This study aims to know and explain the influence of city branding on the interest of visiting, the image of the city of visiting interest, city branding against the decision of visiting, the image of the city against the decision to visit ...
Tati Haryati, Jumadil Wahid
doaj +1 more source
Branding the nation: Towards a better understanding [PDF]
, 2009 This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
Fan, Ying, Ying Fan, Fan, Y
core +7 more sources
Peran Branding dan Desain dalam Usaha Pencitraan Identitas Bangsa
Humaniora, 2015 This research examined the role of branding and design in the process of city/nation identity creation. Recently, there are a growing phenomenon of branding within cities and/or nations.
Liliek Adelina Suhardjono
doaj +3 more sources
The Contribution of Festivals to City Branding [PDF]
, 2016 The economic contribution of festivals and events has been widely acknowledged, but the relationship between a festival and city branding has received little attention.
Lim, H.
core +1 more source