Results 81 to 90 of about 3,500,513 (141)
The Role of Local Governments in City Branding
, 2016 Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development.
Guler E.G., Emel Gonenc Guler
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‘A Pearl of Canal and A Paradise on Earth’ – The Suzhou City Branding Maps
Journal of MapsToday, cities increasingly adopt branding strategies to stay competitive. Maps hold unique advantages in shaping and communicating city brands, as they offer a powerful means to present urban identity in a truthful, multidimensional, and holistic manner.
Qianqian Li +4 more
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JADECS (Journal of Art, Design, Art Education and Culture Studies), 2020 Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities.
R. Bhima Danniswara +2 more
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“LITTLE VIENNA” OR “EUROPEAN AVANT-GARDE CITY”? BRANDING NARRATIVES IN A ROMANIAN CITY [PDF]
Journal of Urban and Regional Analysis, 2019 By connecting the literature on urban development processes in post-socialist cities with debates from the area of place branding, this paper critically examines recent narratives of city branding in Timișoara, Romania.
Lucian VESALON, Remus CREȚAN
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Enhancing Baghdad City’s reputation through city branding
Ain Shams Engineering JournalReputation is considered one of the most valuable assets for cities as an intangible resource that significantly contributes to enhancing competitive advantage.
Shireen K. Zedan, Asmaa M.H. Al-moqaram
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The Role of Government in the Implementation of Smart Branding in Blora Regency
Jurnal Bina PrajaBlora Regency is one of the districts selected in the "Movement Towards 100 Smart Cities" program, where smart branding is one of the important elements that support the implementation of smart cities in the district.
Tria Sofie, Rini Rachmawati
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City Branding of Sialkot: City Branding Model in order to Promote City Competitiveness
, 2018 The key objective of the research is to highlight the important factors which impact the branding of Sialkot city Punjab, Pakistan. Previously researchers mentioned that Cities are faced with increased competition to attract and retain residents. Due to globalization, residents now have a choice where they want to live, work and stay.
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City Branding and the Tourist Gaze: City Branding for Tourism Development
European Journal of Social Science Education and Research, 2018 Abstract For many years now the topic of city branding has gained a significant interest in both the academics and policy maker’s specified fields. As many cities tend to compete globally in attracting tourism, investment or talents, the concepts of brand strategy has been increasingly adopted from the commercial filed and has been applied to the ...
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Bologna City Branding Project [PDF]
, 2015 In the international scenario the process of economic, social and cultural globalization has increased competition among cities and territories, stressing necessity to build a territorial brand able to express the unique and distinctive positioning of ...
Grandi, Roberto
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Branding destinations: symbolic and narrative representations and co-branding
, 2020 © 2019, Springer Nature Limited. This article explores the presence of symbolic and narrative representations on destination websites, and the explicit presence of co-branding in the form of partner logos.
Jennifer Rowley (23879391) +1 more
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