Results 21 to 30 of about 3,811 (155)
A Historical Review for City Branding
Jurnal Bina Praja, 2023 This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach.
Wahdania Suardi +8 more
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Jurnal Bina Praja, 2023 Konsep city branding sangat dibutuhkan untuk mempercepat pembangunan di suatu daerah. Pembangunan pariwisata berkelanjutan di Kabupaten Magelang membutuhkan city branding dengan memanfaatkan keberadaan Candi Borobudur sebagai Destinasi Wisata Super ...
Prabawa Eka Soesanta +2 more
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Antecedents customer decision to visit Yogyakarta as special regions in Indonesia
Cogent Business & Management, 2022 This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit.
Andriani Kusumawati +2 more
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A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis
Journal of ASEAN Studies, 2022 Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of branding helps the city in marketing activities.
Bahtiar Mohamad +4 more
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Jurnal IPTAOne type of tourism marketing in an area is through city branding. Badung Regency has had a city branding with the slogan "Badung the Soul of Bali" since 2018. The Badung Regency city branding was created as a tourism promotion program for Badung Regency.
Johanes Sagrario, LGLK. Dewi, NGAS. Dewi
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STRATEGI CITY BRANDING PEKALONGAN “WORLD’S CITY OF BATIKâ€
Gelar: Jurnal Seni Budaya, 2019 ABSTRAK  Tulisan ini membahas tentang strategi kota Pekalongan dalam mempromosikan city branding “World’s City of Batikâ€. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, wawancara dan ...
Rifda Amalia Susanti
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Profetik, 2016 This article is the first result of fundamental grant research about city branding and local wisdom which has conduct for two years in the district of Solo and Badung.
Bambang Widodo
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A key segment of target audience in the theory and practice of city branding
Інтегровані комунікації, 2017 The article examines the actual problem such as definition of a key segment of target audience of territory and city branding. The scientific and publicistic literature on branding has been analyzed.
Viktoriia Koval
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The use of sound and film as rebranding strategies in two Danish port cities
NECSUS, 2023 Through two Danish case studies, we investigate how the media of sound and film production are used in port city branding and transformation: in the port city of Struer through a somewhat unconventional branding strategy called ‘The City of Sound’; and ...
Ida Sofie Gøtzsche Lange +2 more
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PEMBENTUKAN CITY BRANDING MELALUI IDENTITAS KLUB LOKAL (STUDI PADA KLUB LOKAL PSIS SEMARANG)
Lektur, 2019 Penelitian ini bertujuan untuk mengetahui proses identitas suporter dan klub sepak bola PSIS Semarang dalam membentuk city branding Kota Semarang serta faktor penghambat dan pendukung pembentukan City Branding Kota Semarang.
Alvin Syaptia Pratama, Chatia Hastasari
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