Results 71 to 80 of about 3,764 (257)
Aim This study aimed to compare how Norwegian healthcare professionals (HCPs) and consumers reported the same adverse event (AE) following immunization with vaccines against COVID‐19 during the COVID‐19 pandemic. Specifically, we aimed to compare the extent to which HCPs and consumers reported information relevant for assessing the causal relationship ...
Tommy Emil Dzus +4 more
wiley +1 more source
Tinjauan Literatur: Peran Bangunan Ikonik dalam Strategi City Branding
Penelitian ini mengeksplorasi peran bangunan ikonik dalam meningkatkan daya tarik dan daya saing kota di tengah ketidakstabilan ekonomi global sebagai dampak pandemi Covid-19 melalui strategi city branding.
Marinda Noor Fajrina Noviana Putri +1 more
doaj +1 more source
Deconstructing Indonesian film for Semarang’s city branding as a cinematic city
The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target.
Amida Yusriana +2 more
doaj +1 more source
Between public service and market: Portraying the bifront university in a platformized world
Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis +2 more
wiley +1 more source
Locus branding as an element of territorial marketing of Caucasian Mineral Waters Resort towns
The city as a part of the socio-cultural space has its own uniqueness, which is expressed in the formation of its image. "Locus branding" (branding of the territory) is detailed by such concepts as "identity of the city", "identity of the territory ...
A. V. Baturov, V. F. Kshishnevskaya
doaj +1 more source
Branding in Urban Discourse Space: Region’s Identity as Attraction Factor
The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction.
Novikova Elina +3 more
doaj +1 more source
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
Abstract Beneath the Hong Kong government's enthusiasm for recruiting non‐local undergraduates—including students from the Chinese Mainland and other international regions—lies a longstanding gap in understanding the core meanings and drivers shaping the territory's expanding focus on inward international student mobility (ISM).
Fang Gao +3 more
wiley +1 more source
The city branding potential of Sakarya: A tourism-oriented evaluation
With the rise of global competition, developing city branding strategies has become vital for urban centres. The unique features and values of cities, especially their geographical, cultural, and historical traits, play a crucial role in shaping city ...
Esra Parıldı, Güliz Öztürk
doaj +1 more source
Superdiversity and City Branding: Rotterdam in Perspective [PDF]
AbstractAs many other cities around the world, Rotterdam has been investing in improving its image to stimulate urban development and to attract visitors, residents and investors. In particular, during the last 15 years the municipality of Rotterdam has intensified its attempts to develop a ‘brand’ that fits the ‘new Rotterdam’, which was gradually ...
Belabas, Warda, Eshuis, Jasper
openaire +1 more source

