Results 71 to 80 of about 3,500,513 (141)

PERSEPSI PEMANGKU KEPENTINGAN MENGENAI POTENSI PARIWISATA SEBAGAI PEMEREKAN KOTA CIREBON

Journal Communication Spectrum, 2018
In an effort to form city branding, the first step is a survey of perceptions and expectations about a region either from the local community itself as well as outside parties who have relevance to the area.
Eli Jamilah Mihardja, Dudi Rudianto
doaj   +1 more source

Sustainable tourism and city branding: Balancing growth and authenticity [PDF]

Background: The rapid growth of tourism has necessitated a re-evaluation of its impacts on local cultures and economies, highlighting the need for sustainable practices.
Afifudin, Mukhtarul Anam, Rusmiatmoko, Djudjun, Verances, Jennifer   +2 more
core   +1 more source

Analisis Tipografi dalam Konten Instagram @disbudparkotasemarang sebagai Penguatan City Branding Semarang “Simpul Ekonomi Jawa”

Nirmana
Tujuan dari penelitian ini adalah untuk melihat kesesuaian antara branding yang dicanangkan dengan proses branding yang diaplikasikan melalui tipografi pada desain visual tampilan unggahan @disbudparkotasemarang.
Bayu Widiantoro, Alfons Christian Hardjana, Bonifacio Bayu Senasaputro   +2 more
doaj   +1 more source

The Evolution and Evaluation of City Brand Models and Rankings [PDF]

The competition between cities is growing more than ever due to cheaper and easier travel opportunities, international investors, a growing free labour force flow and of course due to the Internet.
György Kadocsa, Árpád Papp-Váry
core  

Rethinking ethics in city branding : from competition to vulnerability. Lessons from Venice and Gothenburg

In this chapter we propose a novel ethical approach to city branding based on a relational understanding of vulnerability. We rethink the prevailing ethics of competition and competitiveness in the field by demonstrating its limitations for contributing ...
Cassinger, Cecilia, Porzionato, Monica, Cassinger, Cecilia,, Porzionato, Monica,, Lund University.   +4 more
core   +1 more source

City identity in tourist intention: mediating role of city branding and tourism city value resonance

Cogent Business & Management
The historical value of destination has the power to enliven tourist experience. In the digital age, a wide range of media channels convey authentic site content to attract travelers.
Ramadania Ramadania, Rianti Ardana Reswari, Rahmawati Rahmawati, Rosyadi Rosyadi, Bintoro Bagus Purmono, Muhammad Zaki Afifi   +5 more
doaj   +1 more source

City Branding as a Tool for Urban Regeneration: Towards a Theoretical Framework

This paper studies the concept of city branding in general and its objectives, and examines the most common branding strategies – the creative city and the experience city.
Pilenska, Viktorija
core  

From Competing Urban Imaginaries to Cohesive City Brands - New Challenges for Local Governments

Transylvanian Review of Administrative Sciences, 2007
The paper focuses on the issue of city branding and endeavors to highlight several of the challenges that municipalities face in the process of creating a marketable brand for their cities. While there is only one “real” built city there is a variety of
Bogdana NEAMŢU, Cristina Ramona LEUCA
doaj   +2 more sources

City Branding

disP - The Planning Review
Mariam Khabeishvili, Nino Khabeishvili
  +6 more sources

Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece [PDF]

The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance.
Alex Deffner, Theodoros Metaxas
core