Results 91 to 100 of about 3,777 (254)
Business Strategy and the Environment, EarlyView.ABSTRACT Businesses are increasingly striving to reduce their carbon footprint, with carbon offsetting emerging as a viable pathway towards achieving carbon neutrality. Such efforts signify a demonstrated commitment to fostering environmental sustainability and contributing to a more sustainable future.
Sanjeev Yadav +4 more
wiley +1 more source
‘A Pearl of Canal and A Paradise on Earth’ – The Suzhou City Branding Maps
Journal of MapsToday, cities increasingly adopt branding strategies to stay competitive. Maps hold unique advantages in shaping and communicating city brands, as they offer a powerful means to present urban identity in a truthful, multidimensional, and holistic manner.
Qianqian Li +4 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability reports (SRs) are widely criticized for vague disclosures and selective emphasis on positive outcomes, yet systematic research on two core SR challenges remains limited: materiality (whether disclosed content is relevant) and balance (whether both achievements and challenges are reported).
Mahsa Mohammadrezaei +1 more
wiley +1 more source
JADECS (Journal of Art, Design, Art Education and Culture Studies), 2020 Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities.
R. Bhima Danniswara +2 more
doaj
City Branding and the Tourist Gaze: City Branding for Tourism Development
European Journal of Social Science Education and Research, 2018 Abstract For many years now the topic of city branding has gained a significant interest in both the academics and policy maker’s specified fields. As many cities tend to compete globally in attracting tourism, investment or talents, the concepts of brand strategy has been increasingly adopted from the commercial filed and has been applied to the ...
openaire +2 more sources
Bridging Academic Research and Business Practices at the Crossroad of Circular Economy and the SDGs
Business Strategy and the Environment, EarlyView.ABSTRACT The global shift toward sustainability has amplified interest in the Circular Economy, which aims to optimize resource use and minimize waste. In parallel, the Sustainable Development Goals (SDGs) provide a universal framework for addressing social, environmental, and economic challenges.
Corentin Juin, Andrea Nicolodi
wiley +1 more source
Enhancing Baghdad City’s reputation through city branding
Ain Shams Engineering JournalReputation is considered one of the most valuable assets for cities as an intangible resource that significantly contributes to enhancing competitive advantage.
Shireen K. Zedan, Asmaa M.H. Al-moqaram
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT While industry platforms are widely recognized as enablers of circular innovation, we still know little about how they evolve to scale and sustain innovation as economic conditions tighten and circular economy funding schemes become more selective.
Eva Qi Wang +3 more
wiley +1 more source
The Role of Government in the Implementation of Smart Branding in Blora Regency
Jurnal Bina PrajaBlora Regency is one of the districts selected in the "Movement Towards 100 Smart Cities" program, where smart branding is one of the important elements that support the implementation of smart cities in the district.
Tria Sofie, Rini Rachmawati
doaj +1 more source
City Branding of Sialkot: City Branding Model in order to Promote City Competitiveness
, 2018 The key objective of the research is to highlight the important factors which impact the branding of Sialkot city Punjab, Pakistan. Previously researchers mentioned that Cities are faced with increased competition to attract and retain residents. Due to globalization, residents now have a choice where they want to live, work and stay.
openaire +2 more sources