Results 121 to 130 of about 3,385,799 (285)
Enhancing Baghdad City’s reputation through city branding
Ain Shams Engineering JournalReputation is considered one of the most valuable assets for cities as an intangible resource that significantly contributes to enhancing competitive advantage.
Shireen K. Zedan, Asmaa M.H. Al-moqaram
doaj +1 more source
More than just a logo : branding at Warwick [PDF]
, 2010 Everywhere we look we see brands. Cities have brands ('City of Culture', 'City of Learning', 'The City That Never Sleeps'). Countries have brands (consider Britain's brand collateral in the US following the BP oil spill).
Brewerton, Antony, Tuersley, Sharon
core
Corporate Decarbonization via Technology and Management
Business Strategy and the Environment, EarlyView.ABSTRACT This study provides a comprehensive overview of key findings on decarbonization, advanced technologies, and management strategies, highlighting emerging themes shaping the field. Advanced technologies enhance carbon reduction through efficiency, real‐time monitoring, and optimizing resource optimization.
Heidy Montero‐Teran +2 more
wiley +1 more source
The Role of Government in the Implementation of Smart Branding in Blora Regency
Jurnal Bina PrajaBlora Regency is one of the districts selected in the "Movement Towards 100 Smart Cities" program, where smart branding is one of the important elements that support the implementation of smart cities in the district.
Tria Sofie, Rini Rachmawati
doaj +1 more source
A Systemic Model for Understanding Business Interactions With Biodiversity and Ecosystems
Business Strategy and the Environment, EarlyView.ABSTRACT Biodiversity loss and ecosystem degradation represent critical threats to human well‐being and economic resilience, challenging businesses to understand and manage their interdependence with natural systems. This study develops a systemic framework—the BioModel—that elucidates the reciprocal relationship between businesses, biodiversity, and ...
Lino Cinquini +2 more
wiley +1 more source
City Branding of Sialkot: City Branding Model in order to Promote City Competitiveness
, 2018 The key objective of the research is to highlight the important factors which impact the branding of Sialkot city Punjab, Pakistan. Previously researchers mentioned that Cities are faced with increased competition to attract and retain residents. Due to globalization, residents now have a choice where they want to live, work and stay.
openaire +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT Businesses are increasingly striving to reduce their carbon footprint, with carbon offsetting emerging as a viable pathway towards achieving carbon neutrality. Such efforts signify a demonstrated commitment to fostering environmental sustainability and contributing to a more sustainable future.
Sanjeev Yadav +4 more
wiley +1 more source
City Branding and the Tourist Gaze: City Branding for Tourism Development
European Journal of Social Science Education and Research, 2018 Abstract For many years now the topic of city branding has gained a significant interest in both the academics and policy maker’s specified fields. As many cities tend to compete globally in attracting tourism, investment or talents, the concepts of brand strategy has been increasingly adopted from the commercial filed and has been applied to the ...
openaire +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability reports (SRs) are widely criticized for vague disclosures and selective emphasis on positive outcomes, yet systematic research on two core SR challenges remains limited: materiality (whether disclosed content is relevant) and balance (whether both achievements and challenges are reported).
Mahsa Mohammadrezaei +1 more
wiley +1 more source
A brief history of city branding in Istanbul
, 2017 This chapter analyzes city branding efforts in Istanbul in the context of urban tourism. The chapter focuseson the evolution of promotional practices from disorderly and inconsistent marketing strategies to a coherentcity brand. This relatively brief but
Uysal U.E.
core +1 more source