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The Image and the Branding of the Spanish City
Cities are increasingly concerned with creating an urban image that makes them more attractive to capital, mobile professionals, and tourists. City branding and city marketing have emerged as essential strategies for achieving this goal. City brands play a pivotal role in city promotion and strategic planning.openaire +1 more source
Thin line between country, city, and region branding
Journal of Vacation Marketing, 2012Ram Herstein
exaly
The image of the creative city: Some reflections on urban branding in Turin
Cities, 2008Alberto Vanolo
exaly
City branding: An effective assertion of identity or a transitory marketing trick?
Place Branding and Public Diplomacy, 2006Mihalis Kavaratzis
exaly