Results 51 to 60 of about 3,500,513 (141)
Linking city branding to social inclusiveness: A socioeconomic perspective
, 2014 City branding is linked to social inclusiveness in two ways. First, the study compares residents' perception of city branding attributes in two Australian satellite cities.
Merrilees, Bill +3 more
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Place Branding: The Need for an Evaluative Framework [PDF]
This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote ...
Ruzinskaite, Jolanta
core +1 more source
Strategies for branding the city of Gaborone as a tourist destination. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 City branding is a 21st century phenomenon that has been enthusiastically embraced by cities in high income countries. In emerging markets or developing countries city branding has not received much enthusiasm for arguably varying reasons.
Mr L Sigwele +2 more
doaj
Destination Branding: A Review of the City Branding Literature
, 2017 While there exist studies which attempt to measure the brand equity of cities and countries from a customer perspective, there is little or no evidence regarding a thorough review of the destination branding literature from its inception to date, and ...
Irisi Kasapi, Ariana Cela
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Superdiversity and City Branding: Rotterdam in Perspective [PDF]
, 2018 AbstractAs many other cities around the world, Rotterdam has been investing in improving its image to stimulate urban development and to attract visitors, residents and investors. In particular, during the last 15 years the municipality of Rotterdam has intensified its attempts to develop a ‘brand’ that fits the ‘new Rotterdam’, which was gradually ...
Belabas, Warda, Eshuis, Jasper
openaire +1 more source
VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT [PDF]
The study presents the key elements of the branding strategy applied by Vienna and the main target markets and the quantitative and qualitative effects, with an emphasis on the target group consisting of Romanian tourists, which is a priority market for ...
Ruxandra Irina POPESCU
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Peculiarities of City Branding [PDF]
, 2018 The article discloses main peculiarities of city branding. Considering city as an object of marketing, the main specifics of its branding are analyzed and presented in a context of place and country branding.
Pilelienė, L.
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A brief history of city branding in Istanbul [PDF]
, 2017 This chapter analyzes city branding efforts in Istanbul in the context of urban tourism. The chapter focuseson the evolution of promotional practices from disorderly and inconsistent marketing strategies to a coherentcity brand. This relatively brief but
Uysal U.E.
core +1 more source
Implementasi city branding Kota Solok [PDF]
, 2021 City branding merupakan sebuah kegiatan yang bertujuan untuk mempromosikan sebuah kota kepada khalayak umum. City branding bertujuan untuk meningkatkan pembangunan daerah tersebut demi kesejahteraan bersama, seperti yang sedang dilakukan oleh Kota Solok.
Prima Ahmad, Hanif
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