Results 211 to 220 of about 3,777 (254)

Place branding: Religion in shaping the three-dimensional essence of a city brand through stakeholder engagement. [PDF]

PLoS One
Li XL, Alahmari A, Schivinski B.
europepmc   +1 more source

Some of the next articles are maybe not open access.

Related searches:

City branding: Can goods and services branding models be used to brand cities?

Place Branding and Public Diplomacy, 2005
A city's branding is investigated using generic product and services branding models. Two generic branding models and tourism segmentation models guide an investigation into city branding 'as it should be' and 'as it is' using Birmingham, England as a case study.
Brenda Parkerson, John Saunders
exaly   +2 more sources

Putting city branding into practice

Journal of Brand Management, 2011
City branding has joined the vocabulary of a growing number of politicians and city officials across Europe. While most academic research in this field has focused on the concept of city branding itself, the subject of this article is the implementation of city branding.
Erik Braun
exaly   +2 more sources

From city marketing to city branding: Towards a theoretical framework for developing city brands

Place Branding and Public Diplomacy, 2004
Cities all over Europe include more and more marketing techniques and methods in their administration practice and governing philosophy. The transfer of marketing knowledge, however, to the operational environment of cities proves a cause of difficulties and misalignments, mostly due to the peculiar nature of places in general and cities in particular ...
exaly   +3 more sources

Understanding cities through city brands: City branding as a social and semantic network

Cities, 2014
More and more towns, cities, regions, and countries are investing in branding campaigns in order to establish a reputation for themselves, and to have a competitive edge in today’s global market. In their essence, branding campaigns are places’ attempts to define themselves to target audiences.
exaly   +2 more sources

The Effect of City Brand Love on Tourist Based City Brand Equity

International Journal of Asian Business and Information Management, 2018
This article develops and tests a model through multi-sampling comparison by considering city brand attractiveness as antecedents of a memorable city brand experience. A memorable city brand experience is an antecedent of city brand love; and tourist-based city brand equity (TCBE) as a consequence of a memorable city brand experience and city brand ...
Elia Ardyan, Ari Susanti
openaire   +1 more source

City Branding

2021
This chapter focusses on the topic of iconicity in city branding. By analyzing the way in which the Dutch city of Zwolle is ‘made’ into a successful brand – an iconic Hanseatic town –, general characteristics of the cultural icon, in particular the pre-eminent visual nature of the icon and the supposed universality of the icon, are ...
openaire   +2 more sources

Branding the Creative City

2010
The chapter provides a road map for the exploration of the ‘creative city’ as a conceptual construct, a normative ideal and a set of policy practices. It takes as a starting point the concept of city marketing and the economic and political changes that brought about the application to cities of marketing and branding theories. It discusses the concept
openaire   +2 more sources

City Branding and the Role of the City Websites in Building City Brands

2013
In today’s globalized world, the competition experienced intensively in many fields is being experienced amongst cities as well. Competition is taking place not only in the traditional environment, but in the online environment as well. In order to differentiate their cities from the rest and build an image and identity for themselves in this ...
openaire   +1 more source

City Branding and Branding Process of Balıkesir City

Many cities around the world, including Turkey, have entered the branding process with their own unique characteristics, histories, and natural beauties. Brand cities fortify their economies, expand their services, and diversify their offerings as more visitors and foreign tourists arrive.
Arslan, Ecenur, Berkün, Sanem
openaire   +2 more sources