Results 81 to 90 of about 142,081 (153)

VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT [PDF]

The study presents the key elements of the branding strategy applied by Vienna and the main target markets and the quantitative and qualitative effects, with an emphasis on the target group consisting of Romanian tourists, which is a priority market for ...
Ruxandra Irina POPESCU
core  

Encouraging Sustainable Urban Access: An Exploratory Student Approach to Design of Product Service Systems [PDF]

, 2013
Urban access is a key trans-disciplinary design axiom looking to ensure that every member of the society can reach those locations and resources one needs for a sustainable standard of living and productivity.
Karjalainen, Toni-Matti, Nikitas, Alexandros, Rahe, Ulrike   +2 more
core  

PERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY

JADECS (Journal of Art, Design, Art Education and Culture Studies), 2020
Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities.
R. Bhima Danniswara, Agung Eko Budiwaspada, Naomi Haswanto   +2 more
doaj  

“LITTLE VIENNA” OR “EUROPEAN AVANT-GARDE CITY”? BRANDING NARRATIVES IN A ROMANIAN CITY [PDF]

Journal of Urban and Regional Analysis, 2019
By connecting the literature on urban development processes in post-socialist cities with debates from the area of place branding, this paper critically examines recent narratives of city branding in Timișoara, Romania.
Lucian VESALON, Remus CREȚAN
doaj  

City Branding and Branding Process of Balıkesir City

Many cities around the world, including Turkey, have entered the branding process with their own unique characteristics, histories, and natural beauties. Brand cities fortify their economies, expand their services, and diversify their offerings as more visitors and foreign tourists arrive.
Arslan, Ecenur, Berkün, Sanem
openaire   +2 more sources

Are we talking the Same Language? Challenging Complexity in Country Brand Models [PDF]

, 2014
The purpose of this paper is to review recent research into country brand models and identify the most common and shared dimensions. Based on the literature review, this study establishes a conceptual framework to consider the complex interaction between
Mariutti, F, Tench, R
core  

City Branding

GEORGIAN SCIENTISTS
Mariam Khabeishvili, Nino Khabeishvili
  +5 more sources

Enhancing Baghdad City’s reputation through city branding

Ain Shams Engineering Journal
Reputation is considered one of the most valuable assets for cities as an intangible resource that significantly contributes to enhancing competitive advantage.
Shireen K. Zedan, Asmaa M.H. Al-moqaram
doaj   +1 more source

Branding as an Element of the Strategy of Social and Economic Development of the City [PDF]

Problemi Ekonomiki, 2017
The analysis of the evolutionary stages of the scientific and methodological support of the branding of cities is presented and the components of the city brand related to the basic indicators of its social and economic development are proposed.
Bielikova Nadiia V., Gretska-Mirgorodska Viktoriya V.   +1 more
doaj  

The Role of Government in the Implementation of Smart Branding in Blora Regency

Jurnal Bina Praja
Blora Regency is one of the districts selected in the "Movement Towards 100 Smart Cities" program, where smart branding is one of the important elements that support the implementation of smart cities in the district.
Tria Sofie, Rini Rachmawati
doaj   +1 more source