Results 81 to 90 of about 145,355 (303)
Branding in Urban Discourse Space: Region’s Identity as Attraction Factor
SHS Web of Conferences, 2018 The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction.
Novikova Elina +3 more
doaj +1 more source
Deconstructing Indonesian film for Semarang’s city branding as a cinematic city
Masyarakat, Kebudayaan dan Politik, 2018 The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target.
Amida Yusriana +2 more
doaj +1 more source
British Educational Research Journal, EarlyView.Abstract This article examines the emotional experiences and processes of stigmatisation encountered by families benefiting from the Shock Plan Against Segregation and for Inclusion, Equal Opportunities and Educational Success (SP), implemented in Barcelona.
Andrea Jover +3 more
wiley +1 more source
Tinjauan Literatur: Peran Bangunan Ikonik dalam Strategi City Branding
Jurnal Pembangunan Wilayah dan KotaPenelitian ini mengeksplorasi peran bangunan ikonik dalam meningkatkan daya tarik dan daya saing kota di tengah ketidakstabilan ekonomi global sebagai dampak pandemi Covid-19 melalui strategi city branding.
Marinda Noor Fajrina Noviana Putri +1 more
doaj +1 more source
Islamic Identity Versus City/place Branding [PDF]
, 2012 Is a brand a product, a service, or a company? Is it a logo, a marketing strategy or an attitude? As globalization intensifies, places increasingly compete with other places for attention, influence, markets, investments, businesses, visitors, residents,
Mandour, M. A. (M)
core +3 more sources
Between public service and market: Portraying the bifront university in a platformized world
British Educational Research Journal, EarlyView.Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis +2 more
wiley +1 more source
Locus branding as an element of territorial marketing of Caucasian Mineral Waters Resort towns
Современная наука и инновацииThe city as a part of the socio-cultural space has its own uniqueness, which is expressed in the formation of its image. "Locus branding" (branding of the territory) is detailed by such concepts as "identity of the city", "identity of the territory ...
A. V. Baturov, V. F. Kshishnevskaya
doaj +1 more source
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
British Educational Research Journal, EarlyView.Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
Pengaruh City Branding “the Soul of Madura” Dan Motivasi Wisatawan Terhadap Keputusan Berkunjung Ke Kabupaten Sumenep [PDF]
, 2016 This research aims to: Examine simultan effect of City Branding “The Soul of Madura” and tourist motivation on decision to visit; Examine partial effect of City Branding “The Soul of Madura” on decision to visit Sumenep regency; Examine partial effect ...
Malik, M. I. (Moh) +2 more
core
Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands [PDF]
, 2017 This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Hereźniak, Marta
core +3 more sources