Results 81 to 90 of about 10,582 (303)
British Journal of Clinical Pharmacology, EarlyView.Aim This study aimed to compare how Norwegian healthcare professionals (HCPs) and consumers reported the same adverse event (AE) following immunization with vaccines against COVID‐19 during the COVID‐19 pandemic. Specifically, we aimed to compare the extent to which HCPs and consumers reported information relevant for assessing the causal relationship ...
Tommy Emil Dzus +4 more
wiley +1 more source
Locus branding as an element of territorial marketing of Caucasian Mineral Waters Resort towns
Современная наука и инновацииThe city as a part of the socio-cultural space has its own uniqueness, which is expressed in the formation of its image. "Locus branding" (branding of the territory) is detailed by such concepts as "identity of the city", "identity of the territory ...
A. V. Baturov, V. F. Kshishnevskaya
doaj +1 more source
Branding in Urban Discourse Space: Region’s Identity as Attraction Factor
SHS Web of Conferences, 2018 The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction.
Novikova Elina +3 more
doaj +1 more source
Deconstructing Indonesian film for Semarang’s city branding as a cinematic city
Masyarakat, Kebudayaan dan Politik, 2018 The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target.
Amida Yusriana +2 more
doaj +1 more source
The Evolution and Evaluation of City Brand Models and Rankings [PDF]
The competition between cities is growing more than ever due to cheaper and easier travel opportunities, international investors, a growing free labour force flow and of course due to the Internet.
György Kadocsa, Árpád Papp-Váry
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The contribution of gastronomy tourism to the branding strategy of a city [PDF]
In recent years, local cultural heritage has become an important source of identity formation for cities. This, in turn, increased the interest in cultural heritage and enabled local governments to include cultural heritage in their city branding ...
Hocaoglu, Dilek
core +1 more source
, 2023 This research focuses on the significance of place experiences in shaping effective place branding strategies. It introduces anovel method that leverages social media data analytics to uncover and understand place experiences, addressing the challengesof
Taecharungroj, Viriya, +5 more
core +1 more source
Between public service and market: Portraying the bifront university in a platformized world
British Educational Research Journal, EarlyView.Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis +2 more
wiley +1 more source
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
British Educational Research Journal, EarlyView.Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece [PDF]
The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance.
Alex Deffner, Theodoros Metaxas
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