Results 81 to 90 of about 146,275 (302)
Deconstructing Indonesian film for Semarang’s city branding as a cinematic city
Masyarakat, Kebudayaan dan Politik, 2018 The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target.
Amida Yusriana +2 more
doaj +1 more source
The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site [PDF]
, 2018 The engagement of community residents in place promotion is increasingly recognized as desirable for ensuring effective and reliable communication with tourists.
Aas +81 more
core +1 more source
Minimalist Footwear Acutely Alters Running Kinematics in Runners With Medial Tibial Stress Syndrome
Arthroscopy, Sports Medicine, and Rehabilitation, EarlyView.Purpose To assess immediate biomechanical changes in runners with medial tibial stress syndrome (MTSS) when transitioning from standard to minimalist running shoes. Methods Active runners diagnosed with MTSS ran on a treadmill at 10 km/h using standard and minimalist running shoes. Hip, knee, and ankle joint kinematics were captured using a 16‐infrared‐
Quyet Thang Nguyen +6 more
wiley +1 more source
Locus branding as an element of territorial marketing of Caucasian Mineral Waters Resort towns
Современная наука и инновацииThe city as a part of the socio-cultural space has its own uniqueness, which is expressed in the formation of its image. "Locus branding" (branding of the territory) is detailed by such concepts as "identity of the city", "identity of the territory ...
A. V. Baturov, V. F. Kshishnevskaya
doaj +1 more source
Branding in Urban Discourse Space: Region’s Identity as Attraction Factor
SHS Web of Conferences, 2018 The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction.
Novikova Elina +3 more
doaj +1 more source
THE BRANDING POTENTIAL OF BUCHAREST. STRATEGY AND SUCCESS FACTORS [PDF]
Bucharest is still looking for its identity. Reported in the national brand – that is still in an incipient phase, it can play two roles: whether as ingredient for the country brand, the capital becoming an element included on the list of values promoted
Ruxandra Irina POPESCU
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Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool' [PDF]
, 2010 Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding
Maheshwari, V
core
External perceptions of successful university brands [PDF]
, 2008 Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands
A Frost +26 more
core +2 more sources
Journal of the Association for Information Science and Technology, EarlyView.Abstract Aspect‐Based Sentiment Analysis (ABSA) has evolved from textual analysis to a multimodal paradigm, integrating visual information to capture nuanced sentiments. Despite advancements, existing Multimodal ABSA (MABSA) research remains limited in granularity, which focuses on either coarse‐level categories or named entities, neglecting fine ...
Li Yang +3 more
wiley +1 more source
City branding and urban tourism: a case study of Seoul and Taipei [PDF]
, 2012 City Branding has become a contemporary design practice of local government for promoting tourism in recent years. Its application, largely through urban tourism marketing, to the definition and communication of the characteristics of locations ...
Young, Yu Eun
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