Results 91 to 100 of about 865 (204)
Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities.
R. Bhima Danniswara +2 more
doaj
Branding as an Element of the Strategy of Social and Economic Development of the City [PDF]
The analysis of the evolutionary stages of the scientific and methodological support of the branding of cities is presented and the components of the city brand related to the basic indicators of its social and economic development are proposed.
Bielikova Nadiia V. +1 more
doaj
A Systemic Model for Understanding Business Interactions With Biodiversity and Ecosystems
ABSTRACT Biodiversity loss and ecosystem degradation represent critical threats to human well‐being and economic resilience, challenging businesses to understand and manage their interdependence with natural systems. This study develops a systemic framework—the BioModel—that elucidates the reciprocal relationship between businesses, biodiversity, and ...
Lino Cinquini +2 more
wiley +1 more source
Enhancing Baghdad City’s reputation through city branding
Reputation is considered one of the most valuable assets for cities as an intangible resource that significantly contributes to enhancing competitive advantage.
Shireen K. Zedan, Asmaa M.H. Al-moqaram
doaj +1 more source
ABSTRACT Businesses are increasingly striving to reduce their carbon footprint, with carbon offsetting emerging as a viable pathway towards achieving carbon neutrality. Such efforts signify a demonstrated commitment to fostering environmental sustainability and contributing to a more sustainable future.
Sanjeev Yadav +4 more
wiley +1 more source
The Role of Government in the Implementation of Smart Branding in Blora Regency
Blora Regency is one of the districts selected in the "Movement Towards 100 Smart Cities" program, where smart branding is one of the important elements that support the implementation of smart cities in the district.
Tria Sofie, Rini Rachmawati
doaj +1 more source
ABSTRACT Sustainability reports (SRs) are widely criticized for vague disclosures and selective emphasis on positive outcomes, yet systematic research on two core SR challenges remains limited: materiality (whether disclosed content is relevant) and balance (whether both achievements and challenges are reported).
Mahsa Mohammadrezaei +1 more
wiley +1 more source
City Branding of Sialkot: City Branding Model in order to Promote City Competitiveness
The key objective of the research is to highlight the important factors which impact the branding of Sialkot city Punjab, Pakistan. Previously researchers mentioned that Cities are faced with increased competition to attract and retain residents. Due to globalization, residents now have a choice where they want to live, work and stay.
openaire +2 more sources
Bridging Academic Research and Business Practices at the Crossroad of Circular Economy and the SDGs
ABSTRACT The global shift toward sustainability has amplified interest in the Circular Economy, which aims to optimize resource use and minimize waste. In parallel, the Sustainable Development Goals (SDGs) provide a universal framework for addressing social, environmental, and economic challenges.
Corentin Juin, Andrea Nicolodi
wiley +1 more source
City Branding and the Tourist Gaze: City Branding for Tourism Development
Abstract For many years now the topic of city branding has gained a significant interest in both the academics and policy maker’s specified fields. As many cities tend to compete globally in attracting tourism, investment or talents, the concepts of brand strategy has been increasingly adopted from the commercial filed and has been applied to the ...
openaire +2 more sources

