Results 11 to 20 of about 865 (204)
Exploring Perspective of Local Tourists About City Branding
Jurnal Bina Praja, 2023 City branding is an object contested by various cities and regencies in Indonesia. The goal was to introduce their identity of them, so strong branding could be the basis for marketing tourism from the city.
Gita Juniarti +3 more
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Society, 2021 City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of ...
Johan Fahri, Fichriyanto M Ahmad
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Brand City To The Axis Of The City, Identity And Brand
The Journal of Academic Social Resources, 2022 Marka şehir kavramı son yıllarda giderek önem kazanan bir konudur. Şehirler marka olmak için yoğun bir çaba sarf etmektedir. Bu açıdan şehir imajının geliştirilmesi amacıyla çeşitli çalışmalar yapılmaktadır. Şehir imajı çalışmalarında ilk olarak belirlenmesi gereken nasıl bir oluşturulmak istendiğidir.
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Arte y Ciudad, 2022 García Carrizo, Jennifer. City Branding: Fundamentos y aplicaciones de marca en espacios culturales y creativos. Madrid: Fragua Editorial, 2021. This book analyzes the importance and management of brand image in urban spaces as post-industrial and postmodern habitats, offering a comprehensive taxonomy of cultural and creative districts based on ...
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Sketsa Bisnis, 2019 English This study aims to know and explain the influence of city branding on the interest of visiting, the image of the city of visiting interest, city branding against the decision of visiting, the image of the city against the decision to visit ...
Tati Haryati, Jumadil Wahid
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Peran Branding dan Desain dalam Usaha Pencitraan Identitas Bangsa
Humaniora, 2015 This research examined the role of branding and design in the process of city/nation identity creation. Recently, there are a growing phenomenon of branding within cities and/or nations.
Liliek Adelina Suhardjono
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CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING
ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ, 2017 Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors ...
Boban Melović +2 more
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The Strengthening of Region Competitiveness by Implementing City Branding in Yogyakarta
Jurnal Bina Praja, 2017 This study is about City Branding. This research is motivated by the potential of City Branding creation as a way to improve regional competitiveness.
Mercy Pasande, Adi Suhendra
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Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan
Perspektif: Jurnal Ilmu-ilmu Sosial, 2020 Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits.
Caisar Pieter Vega Arwanto +2 more
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A Historical Review for City Branding
Jurnal Bina Praja, 2023 This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach.
Wahdania Suardi +8 more
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