Results 111 to 120 of about 25,075 (307)
Customer perceived value—Conceptualization and avenues for future research
Cogent Psychology, 2015 Given the present dynamic consumption environment due to technological innovations as well as interlinked economic developments on the macro-, micro-, and societal-level, researchers and managers have been increasingly showing interest in the concept of ...
Alexander Zauner +2 more
doaj +1 more source
Value proposition analysis for solid state lighting: A case study of Ahmedali Ahmed Electrical Contracting; Marketing the product in the Kingdom of Bahrain [PDF]
, 2010 The proposition given to a product or service in terms of its worth given by a customer is researched and analysed to find the underlying factors contributing to the value. The study is undertaken to investigate the different factors that lays ground for
Vinsend, Justin
core
British Journal of Clinical Pharmacology, EarlyView.Abstract The availability of safety data, particularly concerning adverse events (AEs) associated with the new shorter regimen for drug‐resistant tuberculosis (TB) containing a bedaquiline–pretomanid‐based regimen, is still limited. This systematic review aims to provide a comprehensive and updated analysis of AEs related to this new regimen by ...
Nisa Maria +4 more
wiley +1 more source
Modeling Within- and Across-Customer Association in Lifetime Value with Copulas
Recent advances in linking Recency-Frequency-Monetary value (RFM) data to Customer Lifetime Value (CLV) in non-contractual settings rely on the assumption of independence between the transaction and spend processes. We propose to model jointly the inter-
Lemmens, A., Croux, C., Glady, N.
core +1 more source
Between public service and market: Portraying the bifront university in a platformized world
British Educational Research Journal, EarlyView.Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis +2 more
wiley +1 more source
The effect of market orientation on performance efficiency of the hotel industry
تحقیقات بازار یابی نوین, 2014 This research assesses how the value of the customer perspective, market orientation and competitive advantages will affect organizational efficiency in hotel industry.
Bahram Kheiri +2 more
doaj
MARKETING CAPABILITIES FOR INNOVATION-BASED COMPETITIVE ADVANTAGE IN THE SLOVENIAN MARKET [PDF]
Innovative Issues and Approaches in Social Sciences, 2013 The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its ...
Vojko Potocan
doaj
A diffusion model for service products
, 2014 Purpose ? This paper aims to develop a diffusion model that can be used to understand and forecast the market growth of service products in a competitive environment.
Shi, Xiaohui +5 more
core +2 more sources
Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?
British Educational Research Journal, EarlyView.Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
British Educational Research Journal, EarlyView.Abstract Academic misconduct appeal services have quietly emerged within China's education marketplace, with commercial agencies promoting themselves on social media to assist international students facing misconduct hearings. While existing research on academic integrity has emphasized prevention and detection, far less attention has been paid to what
Gengyan Tang +2 more
wiley +1 more source