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Service Competitiveness: Antecedents and Consequences of Superior Customer Value
20071. INTRODUCTION The essential condition for the achieving of superior performance of a service providing company is the delivery of superior customer value, i.e. of value that is superior to the one offered by the competition. The aim of this work is, on one hand, to investigate the factors of competitiveness of service providing companies and, on the ...
Nefat, Ariana, Lucić, Snježana
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IT Business Value and Competitive Advantage: Integrating a Customer-Based View
Information Systems Management, 2021Christof Gellweiler +1 more
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Customer orientation as a key value of modern competitive business
The monograph is devoted to the consideration of customer orientation through the prism of the key value of a competitive company, analyzes various approaches and methods of customer orientation formation. The high efficiency of the customer-oriented approach in organizations is proved, and the importance of the company's work on the implementation of ...Evgeniya Zhukova +3 more
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An analytical model that links customer-perceived value and competitive strategies
Journal of Marketing Analytics, 2018Several authors developed predictive analytic models that link the value that represents customers to a firm (i.e., customer lifetime value) to several outcome variables, such as customer profitability, in relationship marketing. However, similar models that link the value that customers perceive and firm outcomes or customer responses are uncommon. To
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Customer value measurement for competitive advantage
Measuring Business Excellence, 2002openaire +1 more source
Seaport competitiveness and customer value creation: the case of the port of Naples
2013Traditionally, seaports have been considered as interface from the maritime to the land stage and the provided services were oriented towards the satisfaction of shipping companies' requirements. In the current years, the increasing need to integrate seaport with its own productive hinterland, from one side, represents a crucial challenge that policy ...
De Martino M, Morvillo A
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