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Customer Value. Creating a Competitive Advantage
2023William F. Christopher, Carl G. Thor
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Reflections on gaining competitive advantage through customer value
Journal of the Academy of Marketing Science, 1997Woodruff’s detailed discussion of the meaning and measurement of customer value and how companies can use customer value information in designing their strategies makes a major contribution to marketing theory and practice. It provides an insightful synthesis of the literature on customer value and points out why and how current theory on the subject ...
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Service Competitiveness: Antecedents and Consequences of Superior Customer Value
20071. INTRODUCTION The essential condition for the achieving of superior performance of a service providing company is the delivery of superior customer value, i.e. of value that is superior to the one offered by the competition. The aim of this work is, on one hand, to investigate the factors of competitiveness of service providing companies and, on the ...
Nefat, Ariana, Lucić, Snježana
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IT Business Value and Competitive Advantage: Integrating a Customer-Based View
Information Systems Management, 2021Christof Gellweiler +1 more
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The customer-value competition is pushing many companies to the limit of their possibilities
2007The starting point for the first analysis of over 370 companies from Austria, Germany, and Switzerland was Richard D’Aveni’s1 ideas on the topic of “hypercompetition.” Essentially, we wanted to find out whether and to what extent the “hypercompetition” predicted by Richard D’Aveni had already become a reality and how companies generally react to it.
Franz Bailom +2 more
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The Results from the Lifetime Value and Customer Equity Modeling Competition
Journal of Interactive Marketing, 2009Customer lifetime value (CLV) is the present value of all the future cash flows attributed to a customer relationship and customer equity (CE) is the sum of CLV values across a set of customers. They are central concepts in direct and interactive marketing, and publishing original research on these subjects has long been a focus of Journal of ...
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Customer orientation as a key value of modern competitive business
The monograph is devoted to the consideration of customer orientation through the prism of the key value of a competitive company, analyzes various approaches and methods of customer orientation formation. The high efficiency of the customer-oriented approach in organizations is proved, and the importance of the company's work on the implementation of ...Evgeniya Zhukova +3 more
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Customer value measurement for competitive advantage
Measuring Business Excellence, 2002openaire +1 more source
Seaport competitiveness and customer value creation: the case of the port of Naples
2013Traditionally, seaports have been considered as interface from the maritime to the land stage and the provided services were oriented towards the satisfaction of shipping companies' requirements. In the current years, the increasing need to integrate seaport with its own productive hinterland, from one side, represents a crucial challenge that policy ...
De Martino M, Morvillo A
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