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Analyzing A Product’s Competitiveness Based On The Customer’s Value
Restaurant Business, 2019Local government is responsible for developing local products. The products need to have sustainable competitive advantage. So far, many superior goods have been managed by local SME’s with some difficulties. Regarding this, customer value plays an important role in competitive environment.
null Tinik Sugiati +2 more
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The Study of the Competition-oriented Customer Value Measurement
2006 International Conference on Management Science and Engineering, 2006This paper first puts forward that the measurement of customer value needs the selection and confirmative application of the existing methods. Then on the basis of positive study, the paper concludes that the consumers have two factors towards the automobile products value property and finds out that it is obvious that the consumers have higher ...
Zhang Ming-li, Wang Chun-xia, Gao He
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Rethinking Competitive Positioning: Customer Value, Flexibility, and Generalist Advantage
Academy of Management Proceedings, 2017This paper contributes to prior research on firm positioning by bringing in demand-side factors.
Abolfathi, Niloofar, Williams, Charles
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The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market
Computational Economics, 2008zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Chang, Ting-Hua +2 more
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Customer loyalty and value anticipation: does perceived competition matter?
African Journal of Economic and Management Studies, 2021PurposeDrawing on customer value theory and the demanding nature of today's customers, this paper examines the moderating effects of competition, as perceived by customers, on the nexus between customer value anticipation (CVA), satisfaction and loyalty.Design/methodology/approachUtilizing data from the Ghanaian banking sector, which has been going ...
Ishmael Ofoli Christian +2 more
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Defining customer value as the driver of competitive advantage
Strategy & Leadership, 2010PurposeIn the author's experience, even veteran executives often make statements about competitive advantage that reflect either genuine misunderstanding or casual misuse of the term. This paper aims to offer a clear explanation of what constitutes competitive advantage so as to facilitate identification, assessment and strategizing.Design/methodology ...
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Customer value: The next source for competitive advantage
Journal of the Academy of Marketing Science, 1997Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and ...
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The future of competition: Co-creating unique value with customers
Choice Reviews Online, 2004The article presents a review of the book "The Future of Competition: Co-Creating Unique Value With Customers," by C. K.
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A grey evaluation model of quality competitiveness based on customer value
2007 IEEE International Conference on Grey Systems and Intelligent Services, 2007Customer value is a fundamental source for a company to survive and gain competitive advantage. Companies can gain competitive advantage only when they deliver superior customer value to their customers through superior quality. Therefore, quality competitiveness is a key for a company to generate its strategies and product development.
null Zhuo Zhang, null Qunhui Luo
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Customer value as a tool for increasing company competitiveness
2016In today's dynamic business environment companies trying to transform, to be competitive in the future. They realize that the trend towards high performance, oriented on competition, technology and human resources, cannot be achieved only by monitoring and managing financial measures based on past performance.
Kožená, Marcela, Jelínková, Lucie
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