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Exploring customer loyalty in the South African mobile telecommunications sector
Cogent Business & Management, 2017 The South African mobile telecommunications environment has become increasingly competitive, thus there is increased focus on acquiring and retaining loyal customers in order to facilitate repeat purchases, guarantee future revenues and shield the ...
Simon Morgan, Krishna Govender
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CREATING PLEASURABLE CUSTOMER EXPERIENCES FOR SUSTAINABLE COMPETITIVE ADVANTAGE [PDF]
ICTACT Journal on Management Studies, 2019 Customer experiences, whether pleasurable or unpleasurable, create long term memories influencing present and future behaviours of the customers. Pleasurable experiences not only lead to customer satisfaction or delight, and nostalgia, but also result in
Shilpa Bagdare
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Analisis Persepsi Nilai dan Kepercayaan Terhadap Kepuasan Pelanggan Kecap CV. Sinar Abadi
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2023 This study examines the impact of perceived value and trust on customer satisfaction with CV Sinar Abadi, a company producing Sinar Abadi brand soy sauce.
Tommy Fran Wijaya
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Customer Value: The Next Source for Competitive Advantage
, 2023 On Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering downsizing, and ...
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Social layers of customer-to-customer value co-creation [PDF]
, 2013 Purpose – Approached from the Customer-Dominant [C-D] logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers’ social sphere.
Rihova, Ivana +8 more
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Customer and organisational value added through customer experience differentiation
Journal of Economic and Financial Sciences, 2011 Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
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EXPLORInG THE CUSTOMER PERCEIVED VALUES AS AnTECEDEnT OF PURCHASE BEHAVIOR [PDF]
Serbian Journal of Management, 2015 Today, more than ever we see an increase in the importance of customer-orientation, and it's consideration as an important competitive advantage of organizations and its role in business success and development.
nabi Allah Dehghan +2 more
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An empirical study to determine the critical success factors on customer retention: A case study of Iranian banking sector [PDF]
Management Science Letters, 2011 One of the most important strategic issues for any enterprise is to create and deliver superior value for its customers and provide enough evidences to convince them not to choose another competitive. In this study, we study the effects of customer value,
Neda Jomehri +2 more
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The Customer Value Strategy in the Competitiveness of Companies
International Journal of Business and Management, 2009 By the in-depth development of economic globalization in recent years, market competition has become the focus of the fight against various companies. The survival and development of companies is not only depending on its own resources, but also relying on more value-oriented consumers. For companies around the world, their tasks are not only to take a
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Acta Commercii, 2020 Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana +2 more
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