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IT Business Value and Competitive Advantage: Integrating a Customer-Based View

Information Systems Management, 2022
Christof Gellweiler   +1 more
exaly  

Linking servicescape to customer satisfaction: exploring the role of competitive strategy

International Journal of Operations and Production Management, 2012
Grant Miles
exaly  

Large-Scale Retailers, Marketing Channels and Competitive Customer Value

2018
The growing complexity of today’s business systems has led to the substantial modification of retailer policies. In particular, in recent years, large-scale retailers have found ways to become more competitive by devising new policies aimed at creating competitive customer value. The creation of such value translates into the entire marketing channel’s
openaire   +1 more source

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